Affirm (NASDAQ:AFRM) Share Price Breaks Below 200 Day Moving Average Following Analyst Downgrade

Posted by George Bondi on Nov 11th, 2026

Shares of Affirm Holdings, Inc. (NASDAQ:AFRM – Get Free Report) crossed below its 200-day moving average during trading on Tuesday after JPMorgan Chase & Co. lowered their price target on the stock from $105.00 to $95.00. The stock has a 200-day moving average of $66.50 and traded as low as $64.55. JPMorgan Chase & Co. currently has an overweight rating on the stock. Affirm shares last traded at $65.95, with a volume of 6,147,064 shares trading hands.

A number of other analysts have also issued reports on the stock. Bank of America reissued a “buy” rating and set a $109.00 target price on shares of Affirm in a research note on Friday. Loop Capital began coverage on Affirm in a research note on Wednesday, September 9th. They issued a “buy” rating and a $105.00 target price on the stock. Barclays reaffirmed a “sector outperform” rating on shares of Affirm in a research report on Friday. Royal Bank Of Canada cut their price objective on shares of Affirm from $96.00 to $83.00 and set a “sector perform” rating on the stock in a report on Friday. Finally, Piper Sandler decreased their price objective on shares of Affirm from $115.00 to $105.00 and set an “overweight” rating for the company in a research report on Friday. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating and seven have issued a Hold rating to the stock. Based on data from MarketBeat, Affirm currently has an average rating of “Moderate Buy” and an average price target of $95.96.

Read Our Latest Stock Report on Affirm

Insider Activity at Affirm

In related news, COO Michael Linford sold 79,219 shares of the stock in a transaction on Friday, August 28th. The stock was sold at an average price of $90.01, for a total value of $7,130,502.19. Following the completion of the transaction, the chief operating officer directly owned 120,713 shares of the company’s stock, valued at approximately $10,865,377.13. This represents a 39.62% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Katherine Adkins sold 41,664 shares of the firm’s stock in a transaction on Thursday, September 3rd. The shares were sold at an average price of $75.53, for a total value of $3,146,881.92. Following the completion of the transaction, the insider owned 152,439 shares in the company, valued at $11,513,717.67. The trade was a 21.46% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 280,118 shares of company stock worth $22,223,307 over the last 90 days. 10.57% of the stock is owned by insiders.

Affirm News Roundup

Here are the key news stories impacting Affirm this week:

Positive Sentiment: Bernstein initiated coverage with a Buy rating, offering a bullish analyst view. Affirm Holdings Receives a Buy from Bernstein
Positive Sentiment: Affirm is buying European payments provider Ratepay from Nexi. The deal could expand Affirm’s presence and capabilities in Europe, though the report did not provide financial terms. Nexi Sells Payment Provider Ratepay to Affirm
Neutral Sentiment: Several analysts lowered price targets, including Cantor Fitzgerald and JPMorgan, but both retained Overweight ratings. Other reports also noted target cuts from Piper Sandler, Barclays and Stephens, while Citizens JMP reiterated Market Outperform. This points to more cautious valuation assumptions without a broad retreat from bullish ratings. Cantor Fitzgerald Analyst Recommendations
Neutral Sentiment: A report described a sharp increase in short interest but then gave the current short interest as zero shares and days to cover as zero. Those figures conflict, so the data does not provide a reliable signal about short positioning.
Negative Sentiment: A hotter-than-expected inflation report weighed on fintech lenders, with investors concerned about the impact of rates on the sector. The report cited Affirm among the lenders whose shares declined, contributing to near-term pressure on AFRM. Hot Inflation Report Hits Fintech Lenders

Hedge Funds Weigh In On Affirm

A number of institutional investors and hedge funds have recently added to or reduced their stakes in AFRM. Landscape Capital Management L.L.C. boosted its stake in Affirm by 15.0% during the third quarter. Landscape Capital Management L.L.C. now owns 17,628 shares of the company’s stock worth $1,220,000 after buying an additional 2,303 shares during the period. Public Sector Pension Investment Board acquired a new stake in shares of Affirm during the third quarter valued at about $9,692,000. Global Retirement Partners LLC raised its stake in shares of Affirm by 23.1% in the 3rd quarter. Global Retirement Partners LLC now owns 8,848 shares of the company’s stock valued at $613,000 after acquiring an additional 1,660 shares during the period. Cibc World Market Inc. raised its stake in shares of Affirm by 164.7% in the 3rd quarter. Cibc World Market Inc. now owns 9,333 shares of the company’s stock valued at $646,000 after acquiring an additional 5,807 shares during the period. Finally, IFG Advisory LLC raised its stake in shares of Affirm by 860.0% in the 3rd quarter. IFG Advisory LLC now owns 1,440 shares of the company’s stock valued at $100,000 after acquiring an additional 1,290 shares during the period. Institutional investors and hedge funds own 69.29% of the company’s stock.

Affirm Stock Performance

The firm’s fifty day moving average price is $72.18 and its 200 day moving average price is $66.50. The company has a current ratio of 12.50, a quick ratio of 11.80 and a debt-to-equity ratio of 1.81. The stock has a market capitalization of $22.25 billion, a price-to-earnings ratio of 11.45, a price-to-earnings-growth ratio of 2.75 and a beta of 3.74.

Affirm (NASDAQ:AFRM – Get Free Report) last issued its quarterly earnings data on Thursday, November 5th. The company reported $0.47 earnings per share for the quarter, beating analysts’ consensus estimates of $0.38 by $0.09. The business had revenue of $1.15 billion during the quarter, compared to analysts’ expectations of $1.21 billion. Affirm had a return on equity of 43.38% and a net margin of 43.86%. The company’s revenue was up 35.2% on a year-over-year basis. During the same period in the previous year, the firm posted $0.23 earnings per share. Analysts forecast that Affirm Holdings, Inc. will post 1.89 EPS for the current fiscal year.

About Affirm

(Get Free Report)

Affirm Holdings, Inc. operates a financial technology platform that enables consumers to pay for purchases over time. Its services are offered at participating merchants’ checkout pages and through the Affirm app, where eligible customers can review payment options and manage purchases. The company’s products include installment loans with terms that vary by purchase and eligibility, as well as the Affirm Card, which lets users access Affirm payment options for eligible transactions. Affirm also provides merchants with payment and commerce tools designed to support checkout and customer purchases.