Viant Technology (NASDAQ:DSP) Now Covered by Analysts at DA Davidson

Posted by George Bondi on Nov 10th, 2026

Equities researchers at DA Davidson initiated coverage on shares of Viant Technology (NASDAQ:DSP – Get Free Report) in a research report issued on Tuesday, FinViz reports. The firm set a “buy” rating on the stock.

Several other research analysts have also commented on the company. Citigroup restated a “market outperform” rating on shares of Viant Technology in a research report on Tuesday, August 11th. UBS Group increased their price objective on Viant Technology from $17.00 to $19.00 and gave the company a “buy” rating in a report on Tuesday, August 11th. Weiss Ratings upgraded shares of Viant Technology from a “hold (c)” rating to a “hold (c+)” rating in a research note on Thursday, October 8th. Rosenblatt Securities lifted their target price on shares of Viant Technology from $20.00 to $24.00 and gave the company a “buy” rating in a report on Tuesday, August 11th. Finally, Wall Street Zen lowered Viant Technology from a “buy” rating to a “hold” rating in a report on Saturday, October 17th. One investment analyst has rated the stock with a Strong Buy rating, six have issued a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Buy” and a consensus price target of $18.33.

Check Out Our Latest Analysis on DSP

Viant Technology Trading Down 20.9%

DSP traded down $2.93 on Tuesday, hitting $11.11. 432,377 shares of the company’s stock were exchanged, compared to its average volume of 293,294. Viant Technology has a fifty-two week low of $8.72 and a fifty-two week high of $14.80. The stock has a market cap of $738.22 million, a price-to-earnings ratio of 36.29 and a beta of 1.16. The firm has a 50-day moving average price of $12.86 and a 200-day moving average price of $11.80.

Viant Technology (NASDAQ:DSP – Get Free Report) last released its quarterly earnings data on Monday, November 9th. The company reported $0.13 EPS for the quarter, beating analysts’ consensus estimates of $0.05 by $0.08. Viant Technology had a net margin of 2.24% and a return on equity of 4.23%. The company had revenue of $110.43 million during the quarter, compared to the consensus estimate of $66.16 million. On average, equities analysts predict that Viant Technology will post -0.59 EPS for the current year.

Insider Activity at Viant Technology

In related news, CFO Larry Madden sold 20,711 shares of Viant Technology stock in a transaction on Tuesday, October 13th. The shares were sold at an average price of $13.14, for a total transaction of $272,142.54. Following the transaction, the chief financial officer owned 322,000 shares in the company, valued at approximately $4,231,080. The trade was a 6.04% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 52,355 shares of company stock valued at $662,193. Company insiders own 29.43% of the company’s stock.

Institutional Trading of Viant Technology

A number of hedge funds and other institutional investors have recently modified their holdings of DSP. Royce & Associates LP boosted its stake in shares of Viant Technology by 29.9% during the 3rd quarter. Royce & Associates LP now owns 1,392,004 shares of the company’s stock valued at $17,136,000 after buying an additional 320,781 shares during the last quarter. Punch & Associates Investment Management Inc. boosted its position in Viant Technology by 16.4% during the 1st quarter. Punch & Associates Investment Management Inc. now owns 1,347,163 shares of the company’s stock worth $15,088,000 after acquiring an additional 190,248 shares during the period. Globeflex Capital L P acquired a new stake in shares of Viant Technology in the 2nd quarter worth approximately $1,316,000. Inspire Investing LLC bought a new stake in shares of Viant Technology in the 3rd quarter worth $643,000. Finally, Bank of New York Mellon Corp acquired a new position in shares of Viant Technology in the 2nd quarter worth approximately $609,000. 11.38% of the stock is owned by hedge funds and other institutional investors.

Viant Technology News Summary

Here are the key news stories impacting Viant Technology this week:

Neutral Sentiment: Viant reported third-quarter revenue of $110.4 million and earnings per share of $0.13. Reports differed on the EPS comparison: one cited a $0.05 consensus estimate, while another cited $0.18, so the quarter’s estimate performance is not clear-cut. Viant Technology Announces Third Quarter 2026 Financial Results
Negative Sentiment: Fourth-quarter 2026 revenue guidance of $130.5 million–$133.5 million is below the $140.4 million consensus estimate, signaling weaker near-term revenue expectations. Viant Technology Provides Fourth-Quarter and Fiscal-Year 2026 Guidance
Negative Sentiment: Full-year 2026 revenue guidance of $435 million also trails the $442.4 million consensus, reinforcing concerns about growth relative to expectations. Viant Technology Provides Fourth-Quarter and Fiscal-Year 2026 Guidance

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc is an advertising technology company that provides software and services for planning, buying, and measuring digital advertising campaigns. Its platform enables advertisers and agencies to purchase advertising across channels such as connected television, streaming video, display, mobile, audio, and digital out-of-home media.

The company’s solutions are designed to support automated, data-driven media buying, audience targeting, campaign optimization, and performance measurement.