Backblaze (NASDAQ:BLZE – Get Free Report) and Wix.com (NASDAQ:WIX – Get Free Report) are both technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.
Earnings and Valuation
This table compares Backblaze and Wix.com”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Backblaze | $145.84 million | 3.58 | -$25.61 million | ($0.31) | -26.68 |
| Wix.com | $1.99 billion | 2.23 | $50.65 million | ($3.54) | -21.49 |
Wix.com has higher revenue and earnings than Backblaze. Backblaze is trading at a lower price-to-earnings ratio than Wix.com, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Backblaze has a beta of 1.64, meaning that its share price is 64% more volatile than the S&P 500. Comparatively, Wix.com has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.
Institutional and Insider Ownership
54.0% of Backblaze shares are held by institutional investors. Comparatively, 81.5% of Wix.com shares are held by institutional investors. 4.2% of Backblaze shares are held by company insiders. Comparatively, 6.2% of Wix.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of current ratings and recommmendations for Backblaze and Wix.com, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Backblaze | 1 | 1 | 7 | 0 | 2.67 |
| Wix.com | 2 | 10 | 11 | 0 | 2.39 |
Backblaze presently has a consensus target price of $18.57, suggesting a potential upside of 124.56%. Wix.com has a consensus target price of $93.43, suggesting a potential upside of 22.79%. Given Backblaze’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Backblaze is more favorable than Wix.com.
Profitability
This table compares Backblaze and Wix.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Backblaze | -11.47% | -13.34% | -4.35% |
| Wix.com | -8.19% | -1.61% | 0.40% |
Summary
Wix.com beats Backblaze on 8 of the 13 factors compared between the two stocks.
About Backblaze
Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. This service is offered as a consumption-based Infrastructure-as-a-Service (IaaS) and serves use cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; repository for analytics, artificial intelligence and machine learning; and Internet of Things. In addition, the company offers Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which provides a subscription-based Software-as-a-Service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. It serves the public cloud IaaS storage and Data-Protection-as-a-Service markets. The company was incorporated in 2007 and is headquartered in San Mateo, California.
About Wix.com
Wix.com Ltd., together with its subsidiaries, operates as a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix ADI that enables users to have the freedom of customization that the classic editor offers. It also provides Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix Answers to support users; and Payments by Wix, a payment platform, which helps its users receive payments from their customers through their Wix Website. In addition, the company offers various vertical-specific applications that business owners use to operate various aspects of their business online. Further, it provides a range of complementary services, including Wix App Market, a marketplace that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website together with Web experts; and Wix owner App, a native mobile application, which enables users to manage their Websites and Wix operating systems. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
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