Hasbro (NASDAQ:HAS – Get Free Report) and TruGolf (NASDAQ:TRUG – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations and profitability.
Institutional & Insider Ownership
91.8% of Hasbro shares are owned by institutional investors. Comparatively, 3.2% of TruGolf shares are owned by institutional investors. 0.7% of Hasbro shares are owned by company insiders. Comparatively, 5.8% of TruGolf shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent ratings for Hasbro and TruGolf, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hasbro | 0 | 2 | 13 | 1 | 2.94 |
| TruGolf | 1 | 0 | 0 | 0 | 1.00 |
Hasbro presently has a consensus price target of $114.93, suggesting a potential downside of 3.35%. Given Hasbro’s stronger consensus rating and higher probable upside, equities analysts clearly believe Hasbro is more favorable than TruGolf.
Profitability
This table compares Hasbro and TruGolf’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hasbro | 18.44% | 140.60% | 17.09% |
| TruGolf | -55.27% | -132.15% | -24.75% |
Earnings and Valuation
This table compares Hasbro and TruGolf”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hasbro | $4.70 billion | 3.54 | -$322.40 million | $6.69 | 17.77 |
| TruGolf | $18.88 million | 0.01 | -$15.23 million | ($108.20) | -0.00 |
TruGolf has lower revenue, but higher earnings than Hasbro. TruGolf is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Hasbro has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.97, meaning that its share price is 197% less volatile than the S&P 500.
Summary
Hasbro beats TruGolf on 12 of the 14 factors compared between the two stocks.
About Hasbro
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
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