Viking (NYSE:VIK – Get Free Report) is one of 382 publicly-traded companies in the “Hotels, Restaurants & Leisure” industry, but how does it contrast to its rivals? We will compare Viking to similar companies based on the strength of its profitability, dividends, institutional ownership, valuation, earnings, analyst recommendations and risk.
Institutional & Insider Ownership
98.8% of Viking shares are owned by institutional investors. Comparatively, 48.7% of shares of all “Hotels, Restaurants & Leisure” companies are owned by institutional investors. 22.3% of shares of all “Hotels, Restaurants & Leisure” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Viking and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viking | 19.33% | 117.98% | 10.80% |
| Viking Competitors | 3.93% | -40.66% | 2.07% |
Risk & Volatility
Viking has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, Viking’s rivals have a beta of 1.44, meaning that their average stock price is 44% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Viking and its rivals, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viking | 1 | 3 | 15 | 1 | 2.80 |
| Viking Competitors | 3807 | 17285 | 25595 | 906 | 2.50 |
Viking currently has a consensus target price of $108.00, suggesting a potential upside of 23.31%. As a group, “Hotels, Restaurants & Leisure” companies have a potential upside of 58.77%. Given Viking’s rivals higher possible upside, analysts clearly believe Viking has less favorable growth aspects than its rivals.
Valuation & Earnings
This table compares Viking and its rivals revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Viking | $6.50 billion | $1.15 billion | 29.10 |
| Viking Competitors | $3.43 billion | $250.20 million | -155.62 |
Viking has higher revenue and earnings than its rivals. Viking is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.
Summary
Viking beats its rivals on 10 of the 13 factors compared.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
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