Hilton Worldwide (NYSE:HLT – Get Free Report) and Genius Sports (NYSE:GENI – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, dividends, earnings and risk.
Institutional & Insider Ownership
95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 81.9% of Genius Sports shares are held by institutional investors. 2.7% of Hilton Worldwide shares are held by insiders. Comparatively, 16.6% of Genius Sports shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Hilton Worldwide and Genius Sports, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hilton Worldwide | 0 | 9 | 16 | 2 | 2.74 |
| Genius Sports | 2 | 2 | 14 | 1 | 2.74 |
Hilton Worldwide currently has a consensus price target of $365.08, indicating a potential downside of 1.45%. Genius Sports has a consensus price target of $10.76, indicating a potential upside of 80.25%. Given Genius Sports’ higher probable upside, analysts clearly believe Genius Sports is more favorable than Hilton Worldwide.
Valuation and Earnings
This table compares Hilton Worldwide and Genius Sports”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hilton Worldwide | $12.04 billion | 6.85 | $1.46 billion | $7.40 | 50.06 |
| Genius Sports | $669.49 million | 2.20 | -$111.58 million | ($0.68) | -8.78 |
Hilton Worldwide has higher revenue and earnings than Genius Sports. Genius Sports is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Hilton Worldwide and Genius Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hilton Worldwide | 13.40% | -33.78% | 12.16% |
| Genius Sports | -18.85% | -22.14% | -10.93% |
Risk and Volatility
Hilton Worldwide has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, Genius Sports has a beta of 1.95, suggesting that its stock price is 95% more volatile than the S&P 500.
Summary
Hilton Worldwide beats Genius Sports on 11 of the 15 factors compared between the two stocks.
About Hilton Worldwide
Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, owning, and leasing hotels and resorts. It operates through two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brands. It operates luxury hotels under the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts brand; lifestyle hotels under the Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, and Motto by Hilton brand; full service hotels under the Signia by Hilton, Hilton Hotels & Resorts, and DoubleTree by Hilton brand; service hotels under the Hilton Garden Inn, Hampton by Hilton, and Tru by Hilton brand; all-suite hotels under the Embassy Suites by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton brand; and economy hotel under the Spark by Hilton brand, as well as Hilton Grand Vacations. The company operates in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. The company was founded in 1919 and is headquartered in McLean, Virginia.
About Genius Sports
Genius Sports Limited engages in the development and sale of technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and optimization of digital marketing campaigns, such as data-driven personalized ad creative; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company was founded in 2001 and is headquartered in London, the United Kingdom.
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