SoFi Technologies (NASDAQ:SOFI) Stock Price Crosses Below Fifty Day Moving Average – Here’s Why

Posted by Geri Gentry on Nov 7th, 2026

SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) passed below its fifty day moving average during trading on Thursday. The stock has a fifty day moving average of $16.41 and traded as low as $15.43. SoFi Technologies shares last traded at $16.04, with a volume of 77,555,133 shares traded.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

Positive Sentiment: Analyst sentiment has improved: SoFi received a Zacks Rank #2 (Buy), and reports cited an analyst upgrade and potential upside of about 29% based on average price targets. Positive earnings-estimate revisions may also support the outlook. Zacks rating upgrade Analyst price targets
Positive Sentiment: SoFi’s adjusted net revenue grew 44% in its latest reported quarter, and management raised its full-year guidance. These fundamentals offer support even though the stock has surrendered its post-earnings gains and remains well below its peak. SoFi growth and guidance
Negative Sentiment: A crypto-led sell-off has weighed on retail-focused fintech shares, including SoFi, as Bitcoin fell and investors retreated from the sector. This broader market pressure may offset company-specific optimism in the near term. Fintech sell-off
Negative Sentiment: One recent analysis warned that SoFi’s valuation remains steep, a potential risk if growth or earnings expectations disappoint. Valuation analysis

Analyst Upgrades and Downgrades

SOFI has been the subject of several research analyst reports. Wells Fargo & Company reiterated a “negative” rating on shares of SoFi Technologies in a research report on Wednesday, October 28th. TD Cowen increased their target price on SoFi Technologies from $17.50 to $18.00 and gave the stock a “hold” rating in a report on Wednesday, October 28th. Monness Crespi & Hardt started coverage on SoFi Technologies in a report on Monday, October 26th. They set a “buy” rating and a $20.00 target price on the stock. Keefe, Bruyette & Woods raised their target price on SoFi Technologies from $15.00 to $16.00 and gave the company an “underperform” rating in a research note on Wednesday, October 28th. Finally, Piper Sandler started coverage on SoFi Technologies in a report on Monday, August 17th. They issued an “overweight” rating and a $22.00 price target for the company. One research analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, ten have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, SoFi Technologies currently has an average rating of “Hold” and an average price target of $21.27.

Check Out Our Latest Analysis on SOFI

SoFi Technologies Stock Up 1.1%

The firm has a 50 day moving average price of $16.35 and a 200-day moving average price of $17.65. The firm has a market cap of $20.94 billion, a price-to-earnings ratio of 29.47, a price-to-earnings-growth ratio of 1.01 and a beta of 2.25. The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last announced its quarterly earnings data on Tuesday, October 27th. The company reported $0.18 EPS for the quarter, topping analysts’ consensus estimates of $0.17 by $0.01. The firm had revenue of $1.37 billion during the quarter, compared to analyst estimates of $1.25 billion. SoFi Technologies had a return on equity of 6.89% and a net margin of 15.60%. The company’s revenue was up 44.4% on a year-over-year basis. During the same period last year, the company earned $0.11 earnings per share. As a group, equities analysts predict that SoFi Technologies, Inc. will post 0.61 EPS for the current fiscal year.

Insider Activity

In other news, EVP Kelli Keough sold 11,286 shares of SoFi Technologies stock in a transaction that occurred on Thursday, August 20th. The shares were sold at an average price of $18.00, for a total transaction of $203,148.00. Following the completion of the sale, the executive vice president owned 356,442 shares in the company, valued at $6,415,956. The trade was a 3.07% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 18,624 shares of the business’s stock in a transaction that occurred on Monday, September 21st. The stock was sold at an average price of $17.50, for a total transaction of $325,920.00. Following the sale, the chief technology officer directly owned 912,650 shares of the company’s stock, valued at approximately $15,971,375. This trade represents a 2.00% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 50,316 shares of company stock worth $852,605 in the last ninety days. Insiders own 2.50% of the company’s stock.

Hedge Funds Weigh In On SoFi Technologies

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. BlackRock Inc. bought a new stake in SoFi Technologies in the second quarter valued at about $1,298,925,000. Bank of America Corp DE acquired a new position in SoFi Technologies in the second quarter valued at about $163,808,000. D.A. Davidson & CO. boosted its holdings in SoFi Technologies by 22.2% during the first quarter. D.A. Davidson & CO. now owns 267,848 shares of the company’s stock worth $4,253,000 after buying an additional 48,682 shares during the last quarter. Illinois Municipal Retirement Fund boosted its holdings in SoFi Technologies by 24.7% during the first quarter. Illinois Municipal Retirement Fund now owns 189,849 shares of the company’s stock worth $3,015,000 after buying an additional 37,554 shares during the last quarter. Finally, Wealthfront Advisers LLC bought a new position in SoFi Technologies during the second quarter worth about $4,239,000. 38.43% of the stock is owned by institutional investors.

SoFi Technologies Company Profile

(Get Free Report)

SoFi Technologies, Inc is a U.S.-based digital financial services company that offers consumer lending, banking and investment products through its online platform. Its services include personal, student and home loans, deposit accounts, credit cards and investment offerings.

Founded in 2011 as Social Finance, the company initially focused on student loan refinancing before expanding into a broader range of financial services. SoFi also provides financial technology infrastructure through businesses including Galileo, which supports payment processing and other services for financial institutions and fintech companies.

SoFi primarily serves consumers in the United States.