Gold.com (NYSE:GOLD – Get Free Report) and United Rentals (NYSE:URI – Get Free Report) are both industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, dividends, analyst recommendations and profitability.
Profitability
This table compares Gold.com and United Rentals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gold.com | 0.32% | 17.22% | 3.81% |
| United Rentals | 16.33% | 33.47% | 9.96% |
Earnings and Valuation
This table compares Gold.com and United Rentals”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gold.com | $25.51 billion | 0.04 | $82.34 million | $3.01 | 12.53 |
| United Rentals | $16.10 billion | 4.05 | $2.49 billion | $45.50 | 23.15 |
United Rentals has lower revenue, but higher earnings than Gold.com. Gold.com is trading at a lower price-to-earnings ratio than United Rentals, indicating that it is currently the more affordable of the two stocks.
Dividends
Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 2.1%. United Rentals pays an annual dividend of $7.88 per share and has a dividend yield of 0.7%. Gold.com pays out 26.6% of its earnings in the form of a dividend. United Rentals pays out 17.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. United Rentals has raised its dividend for 3 consecutive years.
Analyst Recommendations
This is a breakdown of current ratings for Gold.com and United Rentals, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gold.com | 0 | 2 | 4 | 0 | 2.67 |
| United Rentals | 1 | 4 | 15 | 1 | 2.76 |
Gold.com currently has a consensus target price of $58.00, suggesting a potential upside of 53.74%. United Rentals has a consensus target price of $1,238.53, suggesting a potential upside of 17.58%. Given Gold.com’s higher possible upside, research analysts plainly believe Gold.com is more favorable than United Rentals.
Volatility and Risk
Gold.com has a beta of 0.63, suggesting that its stock price is 37% less volatile than the S&P 500. Comparatively, United Rentals has a beta of 1.82, suggesting that its stock price is 82% more volatile than the S&P 500.
Institutional and Insider Ownership
62.9% of Gold.com shares are owned by institutional investors. Comparatively, 96.3% of United Rentals shares are owned by institutional investors. 16.5% of Gold.com shares are owned by insiders. Comparatively, 0.5% of United Rentals shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Summary
United Rentals beats Gold.com on 14 of the 18 factors compared between the two stocks.
About Gold.com
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.
About United Rentals
United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals and Specialty. The General Rentals segment rents general construction and industrial equipment includes backhoes, skid-steer loaders, forklifts, earthmoving equipment, and material handling equipment; aerial work platforms, such as boom and scissor lifts; and general tools and light equipment comprising pressure washers, water pumps, and power tools for construction and industrial companies, manufacturers, utilities, municipalities, homeowners, and government entities. The specialty segment rents specialty construction products, including trench safety equipment consists of trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers, and line testing equipment for underground work; power and heating, ventilating, and air conditioning equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment; fluid solutions equipment for fluid containment, transfer, and treatment; and mobile storage equipment and modular office space. This segment serves construction companies involved in infrastructure projects, and municipalities and industrial companies. It also sells aerial lifts, reach forklifts, telehandlers, compressors, and generators; construction consumables, tools, small equipment, and safety supplies; and parts for equipment that is owned by its customers, as well as provides repair and maintenance services. The company sells used equipment through its sales force, brokers, website, at auctions, and directly to manufacturers. The company operates in the United States, Canada, Europe, Australia, and New Zealand. United Rentals, Inc. was incorporated in 1997 and is headquartered in Stamford, Connecticut.
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