Booking (NASDAQ:BKNG) Stock Gets Price Target Trim from Bank of America

Posted by Stanley Muller on Nov 7th, 2026

Booking (NASDAQ:BKNG – Free Report) had its target price lowered by Bank of America from $232.00 to $219.00 in a research note issued to investors on Wednesday morning,Benzinga reports. Bank of America currently has a buy rating on the business services provider’s stock.

BKNG has been the subject of a number of other reports. Wells Fargo & Company reissued a “positive” rating and issued a $179.00 target price (down from $190.00) on shares of Booking in a research report on Wednesday. Oppenheimer reiterated an “outperform” rating and issued a $240.00 price objective (up from $215.00) on shares of Booking in a research note on Wednesday, August 5th. B. Riley Financial reissued a “buy” rating and issued a $274.00 price objective (up from $264.00) on shares of Booking in a report on Wednesday, August 5th. Susquehanna restated a “positive” rating and set a $200.00 target price (down from $240.00) on shares of Booking in a research report on Wednesday. Finally, Evercore restated an “outperform” rating and set a $270.00 target price on shares of Booking in a research report on Monday, August 24th. Two research analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and seven have issued a Hold rating to the company. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $222.35.

View Our Latest Stock Analysis on BKNG

Booking Stock Down 4.8%

BKNG traded down $8.06 on Wednesday, reaching $160.66. The company had a trading volume of 7,907,758 shares, compared to its average volume of 6,818,136. Booking has a 1 year low of $146.28 and a 1 year high of $220.81. The stock has a market capitalization of $120.72 billion, a PE ratio of 17.33, a P/E/G ratio of 0.96 and a beta of 1.17. The stock has a 50-day moving average price of $166.49 and a 200-day moving average price of $176.13.

Booking (NASDAQ:BKNG – Get Free Report) last issued its quarterly earnings data on Tuesday, November 3rd. The business services provider reported $4.66 earnings per share (EPS) for the quarter, topping the consensus estimate of $4.49 by $0.17. Booking had a negative return on equity of 102.96% and a net margin of 25.53%. The company had revenue of $9.79 billion for the quarter, compared to analyst estimates of $9.55 billion. During the same quarter last year, the company posted $99.50 earnings per share. The business’s quarterly revenue was down 1.2% compared to the same quarter last year. As a group, analysts expect that Booking will post 10.48 earnings per share for the current fiscal year.

Insider Activity

In related news, Director Robert Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total transaction of $200,000.00. Following the transaction, the director owned 14,000 shares of the company’s stock, valued at $2,800,000. This trade represents a 6.67% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Ewout L. Steenbergen sold 20,000 shares of the business’s stock in a transaction dated Wednesday, August 12th. The shares were sold at an average price of $211.03, for a total value of $4,220,600.00. Following the completion of the transaction, the chief financial officer owned 59,794 shares in the company, valued at $12,618,327.82. This trade represents a 25.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 77,425 shares of company stock valued at $16,004,164. Insiders own 0.17% of the company’s stock.

Institutional Trading of Booking

Hedge funds have recently added to or reduced their stakes in the stock. BlackRock Inc. acquired a new position in shares of Booking in the second quarter valued at approximately $11,646,302,000. State Street Corp raised its stake in shares of Booking by 2,674.6% during the second quarter. State Street Corp now owns 39,420,711 shares of the business services provider’s stock worth $7,026,348,000 after purchasing an additional 37,999,915 shares during the last quarter. Deutsche Bank AG purchased a new stake in shares of Booking during the second quarter worth approximately $1,691,186,000. Bank of New York Mellon Corp acquired a new stake in shares of Booking during the second quarter worth $1,370,455,000. Finally, Ninety One UK Ltd lifted its holdings in shares of Booking by 1.0% during the third quarter. Ninety One UK Ltd now owns 6,489,929 shares of the business services provider’s stock worth $1,057,274,000 after purchasing an additional 64,584 shares during the period. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking News Roundup

Here are the key news stories impacting Booking this week:

Positive Sentiment: Booking’s AI initiatives are drawing favorable attention. A Seeking Alpha article upgraded its rating, arguing AI could help drive revenue, while CEO Glenn Fogel described AI as a “big positive” for the company. Booking Holdings: AI Proves To Be A Revenue Multiplier (Rating Upgrade) AI is starting to help Booking’s business. Its stock should benefit
Positive Sentiment: TD Cowen reiterated its Buy rating. Separately, Booking-backed Lola launched a service to help members get access to sought-after restaurant reservations and event tickets, with more cities planned. TD Cowen Reaffirms Their Buy Rating on Booking Holdings Lola Launches Lola VIP Drops
Neutral Sentiment: Recent third-quarter results beat Booking’s own guidance on room nights, gross bookings and adjusted revenue, supporting the earlier share rally. These results provide a positive business backdrop, but may be outweighed today by competitive and analyst concerns. Booking Stock Jumps As Q3 Results Spotlight Margin Strength
Negative Sentiment: Airbnb reported its fastest revenue growth in more than three years and raised its outlook, lifting its shares while Booking and Expedia fell. The news may renew concerns about competition and relative growth prospects in online travel. Airbnb Jumps on Growth and Raised Outlook; Booking and Expedia Fall
Negative Sentiment: Several analyst actions point to a more cautious view: JPMorgan lowered its expectations, and Barclays and UBS cut their price targets. A downgrade also accompanied coverage of Booking shares, adding to near-term pressure. JPMorgan Lowers Expectations for Booking Barclays Lowers Booking Price Target UBS Cuts Booking Price Target

About Booking

(Get Free Report)

Booking Holdings Inc is an online travel company that connects travelers with accommodations and other travel services. Through its digital platforms, customers can search for and book hotels, vacation rentals, flights, rental cars, attractions and other travel experiences.

The company operates a portfolio of consumer brands, including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. Its services span accommodation reservations, travel search and comparison, car rentals, and restaurant reservations.

Booking Holdings traces its history to Priceline, which was founded in 1997.