Prenetics (NASDAQ: PRE) signs 10-year Care Bears deal with Authentic

Posted by George Bondi on Nov 5th, 2026

What happened

Prenetics Global Limited (NASDAQ: PRE) agreed to a 10-year exclusive worldwide partnership with Authentic Brands Group to launch Care Bears by IM8. The deal matters because Prenetics says it will record all revenue from the brand and pay a royalty to Authentic. IM8 will act as the exclusive operating partner, Authentic will become a strategic shareholder in Prenetics, and the brand is set to open with gummy multivitamins for kids and adults.

Key numbers

Metric	Latest	Source
Partnership term	10-year	SEC 6-K
Global launch timing	first half of 2027	SEC 6-K
Full-year 2026 revenue guidance	$220 million to $230 million	SEC 6-K
2027 IM8 revenue guidance	$400 million or more	SEC 6-K
IM8 monthly revenue in July 2026	$20.9 million	SEC 6-K
IM8 annualized revenue run-rate in July 2026	$251 million	SEC 6-K

Why it matters

Prenetics also raised full-year 2026 revenue guidance to $220 million to $230 million and set 2027 IM8 revenue guidance at $400 million or more. The release says neither guide includes Care Bears by IM8, so the partnership adds upside rather than changing the near-term numbers investors already have to model. OptimistFi sees that as mixed for the stock. It widens the revenue path, but it does not answer the core cash-flow question in the existing investment case.

That upside is easier to judge against IM8's current scale. In July 2026, IM8 recorded $20.9 million in monthly revenue, which annualizes to approximately $251 million. IM8 says it ships to 46 countries and delivers well over 200,000 servings daily. The filing also says the global gummy supplements market was about $24.4 billion in 2025 and could reach $47.8 billion by 2030.

Authentic says Care Bears reaches 190+ countries in 26 languages through more than 500 licensing partners. Prenetics says the new line starts with gummy multivitamins for kids and adults, then can expand into better-for-you confectionery and wholesome kids snacks and foods. The company says the gummies will be vegan, zero sugar and free of gelatin, artificial colors and flavors. That structure is meant to keep the brand broad without relying on a single product launch.

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What's next

The next dated test is the global launch in the first half of 2027. A rollout on time would show whether the partnership can turn into reported revenue, while a delay would keep Care Bears by IM8 as later-stage optionality.