Royal Bank Of Canada Issues Pessimistic Forecast for Booking (NASDAQ:BKNG) Stock Price

Posted by George Bondi on Nov 4th, 2026

Booking (NASDAQ:BKNG – Get Free Report) had its price objective decreased by Royal Bank Of Canada from $220.00 to $205.00 in a research report issued on Wednesday, Benzinga reports. The firm currently has an “outperform” rating on the business services provider’s stock. Royal Bank Of Canada‘s price target would suggest a potential upside of 17.81% from the stock’s previous close.

Several other analysts have also issued reports on the company. Oppenheimer restated an “outperform” rating and issued a $240.00 price objective (up from $215.00) on shares of Booking in a research note on Wednesday, August 5th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and issued a $230.00 price objective on shares of Booking in a report on Wednesday, August 5th. Wedbush dropped their price objective on shares of Booking from $247.00 to $210.00 and set an “outperform” rating on the stock in a research report on Wednesday. Citigroup restated an “outperform” rating on shares of Booking in a research report on Wednesday. Finally, Rosenblatt Securities reduced their target price on shares of Booking from $245.00 to $210.00 and set a “buy” rating for the company in a research report on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and seven have given a Hold rating to the company’s stock. According to MarketBeat, Booking has an average rating of “Moderate Buy” and a consensus target price of $224.47.

Get Our Latest Analysis on Booking

Booking Trading Up 11.8%

Shares of BKNG stock traded up $18.34 during trading hours on Wednesday, hitting $174.01. 5,673,776 shares of the company were exchanged, compared to its average volume of 8,131,053. The business has a 50 day moving average of $168.99 and a two-hundred day moving average of $176.70. Booking has a 52 week low of $146.28 and a 52 week high of $220.81. The company has a market capitalization of $130.75 billion, a PE ratio of 19.18, a PEG ratio of 0.96 and a beta of 1.17.

Booking (NASDAQ:BKNG – Get Free Report) last announced its earnings results on Tuesday, November 3rd. The business services provider reported $4.66 EPS for the quarter, topping the consensus estimate of $4.49 by $0.17. The business had revenue of $9.79 billion during the quarter, compared to analysts’ expectations of $9.55 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The firm’s revenue was down 1.2% on a year-over-year basis. During the same quarter in the prior year, the company posted $99.50 earnings per share. On average, research analysts forecast that Booking will post 10.48 EPS for the current year.

Insider Activity

In other news, Director Vanessa Wittman sold 375 shares of Booking stock in a transaction on Monday, August 17th. The shares were sold at an average price of $211.00, for a total value of $79,125.00. Following the completion of the sale, the director owned 16,133 shares in the company, valued at $3,404,063. The trade was a 2.27% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter Millones, Jr. sold 50,050 shares of the business’s stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $207.59, for a total value of $10,389,879.50. Following the completion of the sale, the vice president directly owned 375,025 shares of the company’s stock, valued at $77,851,439.75. The trade was a 11.77% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 77,425 shares of company stock worth $16,004,164. Company insiders own 0.17% of the company’s stock.

Institutional Trading of Booking

Several hedge funds have recently made changes to their positions in the company. Accuvest Global Advisors purchased a new stake in Booking during the 3rd quarter worth about $499,000. StoneRidge PMG Advisors LLC purchased a new stake in shares of Booking in the third quarter worth about $577,000. Hohimer Wealth Management LLC lifted its holdings in shares of Booking by 378.4% in the third quarter. Hohimer Wealth Management LLC now owns 22,117 shares of the business services provider’s stock worth $3,603,000 after buying an additional 17,494 shares in the last quarter. Carret Asset Management LLC grew its position in shares of Booking by 13.6% during the 3rd quarter. Carret Asset Management LLC now owns 4,215 shares of the business services provider’s stock valued at $687,000 after purchasing an additional 505 shares in the last quarter. Finally, Family Capital Management Inc. purchased a new position in Booking during the third quarter worth about $210,000. 92.42% of the stock is currently owned by institutional investors.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

Positive Sentiment: Booking reported adjusted earnings of $4.66 per share, above analysts’ estimates, while room nights grew 7% and adjusted EBITDA increased 9%. These operating results offered investors a positive counterpoint to weaker reported figures. Q3 earnings call highlights
Positive Sentiment: The company is investing in AI-powered booking tools and loyalty programs, and pursuing cost savings. Those initiatives could support future growth and efficiency, though their impact remains to be seen. Earnings call highlights
Neutral Sentiment: Several firms lowered price targets after the results but maintained Buy or Outperform ratings, including B. Riley, Wedbush, Bank of America and Rosenblatt. The revisions temper expectations, while continued positive ratings suggest many analysts still see upside. Analysts cut forecasts
Negative Sentiment: Management expects slower Q4 travel growth amid soft international demand, citing factors including Middle East conflict, higher airfares and European turmoil. A roughly $900 million FTC-related impact also weighed on reported revenue, which declined year over year despite growth in adjusted revenue. FTC-related revenue impact

About Booking

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Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.