Helen of Troy (NASDAQ:HELE) Sets New 52-Week High – Should You Buy?

Posted by Francis Steltz on Nov 4th, 2026

Shares of Helen of Troy Limited (NASDAQ:HELE – Get Free Report) hit a new 52-week high during trading on Wednesday. The stock traded as high as $33.45 and last traded at $34.3090, with a volume of 47,817 shares trading hands. The stock had previously closed at $29.54.

Analyst Ratings Changes

A number of research firms recently weighed in on HELE. UBS Group lifted their target price on shares of Helen of Troy from $28.00 to $29.00 and gave the company a “neutral” rating in a research note on Friday, October 9th. Canaccord Genuity Group increased their price target on Helen of Troy from $25.00 to $26.00 and gave the stock a “hold” rating in a research note on Tuesday, October 6th. Zacks Research raised Helen of Troy from a “hold” rating to a “strong-buy” rating in a report on Tuesday, October 13th. Wall Street Zen upgraded Helen of Troy from a “hold” rating to a “strong-buy” rating in a research report on Sunday, July 12th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Helen of Troy in a research note on Monday, October 19th. Two analysts have rated the stock with a Strong Buy rating, two have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $27.50.

Read Our Latest Report on Helen of Troy

Helen of Troy Stock Performance

The company has a market capitalization of $848.61 million, a P/E ratio of -8.25 and a beta of 1.35. The company has a debt-to-equity ratio of 0.76, a quick ratio of 0.75 and a current ratio of 1.65. The business’s fifty day simple moving average is $28.18 and its 200-day simple moving average is $23.95.

Helen of Troy (NASDAQ:HELE – Get Free Report) last issued its quarterly earnings data on Thursday, October 8th. The company reported $0.79 earnings per share for the quarter, beating analysts’ consensus estimates of $0.50 by $0.29. Helen of Troy had a positive return on equity of 7.73% and a negative net margin of 5.43%. The firm had revenue of $440.93 million during the quarter, compared to analyst estimates of $442.33 million. During the same quarter last year, the business posted $0.59 earnings per share. The business’s quarterly revenue was up 2.1% compared to the same quarter last year. Helen of Troy has set its FY 2027 guidance at 3.600-4.150 EPS. As a group, equities analysts anticipate that Helen of Troy Limited will post 3.09 earnings per share for the current fiscal year.

Institutional Trading of Helen of Troy

A number of large investors have recently added to or reduced their stakes in the company. BlackRock Inc. purchased a new position in shares of Helen of Troy in the 2nd quarter worth approximately $54,740,000. Bank of America Corp DE purchased a new stake in Helen of Troy during the 2nd quarter valued at $27,749,000. Pzena Investment Management LLC purchased a new stake in Helen of Troy during the 2nd quarter valued at $19,668,000. RWWM Inc. lifted its position in Helen of Troy by 85.7% in the first quarter. RWWM Inc. now owns 1,173,829 shares of the company’s stock worth $16,927,000 after buying an additional 541,689 shares during the last quarter. Finally, Paradigm Capital Management Inc. NY purchased a new position in Helen of Troy during the second quarter worth $14,186,000.

Helen of Troy Company Profile

(Get Free Report)

Helen of Troy Limited is a consumer products company that develops, markets and distributes a portfolio of beauty, wellness, household and outdoor brands. Its products are sold through mass retailers, specialty stores, e-commerce channels and other distribution partners in North America and international markets.

The company’s brand portfolio includes OXO, known for kitchen, cleaning and organization products; Hydro Flask and Osprey, which offer hydration, travel and outdoor equipment; and beauty brands such as Hot Tools, Drybar and Curlsmith.