Amazon.com (NASDAQ:AMZN) Stock Gets Price Target Boost from Freedom Broker

Posted by George Bondi on Nov 3rd, 2026

Amazon.com (NASDAQ:AMZN – Get Free Report) had its price objective hoisted by equities researchers at Freedom Broker from $255.00 to $330.00 in a note issued to investors on Tuesday, Benzinga reports. The firm presently has a “buy” rating on the e-commerce giant’s stock. Freedom Broker‘s price objective indicates a potential upside of 31.19% from the company’s current price.

Several other brokerages have also recently issued reports on AMZN. Truist Financial set a $390.00 price target on Amazon.com in a research note on Friday. Roth Capital restated a “buy” rating and set a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Wedbush dropped their price objective on Amazon.com from $310.00 to $298.00 and set an “outperform” rating for the company in a report on Friday. Bank of America reissued a “buy” rating and set a $317.00 target price on shares of Amazon.com in a report on Friday. Finally, Needham & Company LLC restated a “buy” rating and issued a $300.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $321.02.

Check Out Our Latest Research Report on AMZN

Amazon.com Stock Performance

Amazon.com stock traded up $5.92 during midday trading on Tuesday, hitting $251.55. The company’s stock had a trading volume of 22,819,173 shares, compared to its average volume of 46,311,172. Amazon.com has a 1-year low of $196.00 and a 1-year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company has a 50-day moving average price of $254.02 and a two-hundred day moving average price of $243.11. The company has a market cap of $2.71 trillion, a price-to-earnings ratio of 20.34, a PEG ratio of 1.98 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $201.94 billion during the quarter, compared to the consensus estimate of $202.22 billion. During the same period in the prior year, the firm earned $1.95 EPS. The business’s revenue for the quarter was up 12.1% on a year-over-year basis. As a group, sell-side analysts predict that Amazon.com will post 8.00 earnings per share for the current year.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 14,541 shares of the company’s stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the sale, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. This represents a 44.97% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the firm’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer directly owned 2,235,766 shares in the company, valued at $579,085,751.66. This trade represents a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 70,589 shares of company stock worth $18,302,125 in the last three months. Insiders own 8.90% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

A number of hedge funds have recently made changes to their positions in AMZN. Ethos Capital Management Inc. boosted its stake in shares of Amazon.com by 11.4% in the 3rd quarter. Ethos Capital Management Inc. now owns 2,197 shares of the e-commerce giant’s stock valued at $547,000 after purchasing an additional 225 shares during the last quarter. Pictet Asset Management Holding SA increased its position in shares of Amazon.com by 2.1% during the third quarter. Pictet Asset Management Holding SA now owns 8,739,930 shares of the e-commerce giant’s stock worth $2,177,362,000 after buying an additional 179,842 shares during the period. Formidable Asset Management LLC raised its stake in Amazon.com by 0.9% during the third quarter. Formidable Asset Management LLC now owns 41,571 shares of the e-commerce giant’s stock worth $9,908,000 after buying an additional 361 shares during the last quarter. Sierra Ocean LLC raised its stake in Amazon.com by 1.9% during the third quarter. Sierra Ocean LLC now owns 4,738 shares of the e-commerce giant’s stock worth $1,180,000 after buying an additional 87 shares during the last quarter. Finally, Investment Management Corp VA ADV lifted its holdings in Amazon.com by 1.7% in the third quarter. Investment Management Corp VA ADV now owns 6,614 shares of the e-commerce giant’s stock valued at $1,648,000 after buying an additional 112 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS growth is the primary catalyst. Amazon Web Services revenue increased 39% in the latest quarter, its fastest growth rate in nearly five years. Management also sees the cloud business potentially becoming a $1 trillion opportunity, while analysts highlighted strong demand visibility and raised their outlooks. Amazon AWS growth article
Positive Sentiment: Analyst support strengthened. Phillip Securities upgraded AMZN to “strong buy” from “moderate buy” and lifted its price target to $330, citing AWS growth, AI positioning and demand visibility. Other analysts continue to emphasize Amazon’s long-term earnings potential. Amazon analyst upgrade
Positive Sentiment: Profitability in the core retail business is improving. Amazon posted a record 13.9% operating margin, helped by robotics and efficiency gains, while operating cash flow rose 29% over the past year. Management argues investors may be underestimating the earnings leverage available in e-commerce. Amazon retail margin article
Neutral Sentiment: AI investments offer substantial upside but raise execution questions. Amazon’s Anthropic investment, custom AI chips and AWS infrastructure could benefit from continued AI demand. However, the company is reportedly arranging as much as $80 billion in supplier financing, and Anthropic’s potential share offering could affect the value and liquidity of Amazon’s stake. Amazon Anthropic investment article
Negative Sentiment: Cash burn and capital spending remain the main overhang. Free cash flow reportedly turned into a $34.8 billion outflow as Amazon accelerates data-center and AI spending, with some estimates placing annual AI investment near $220 billion. Investors are questioning whether AWS profits can keep pace with the buildout and whether additional borrowing will increase financial risk. Amazon supplier financing article
Negative Sentiment: AI-sector skepticism and infrastructure opposition could limit sentiment. A broader technology selloff reflects investor impatience with AI spending, while local opposition to Amazon’s planned Ohio data center presents a potential development delay. Third-party AI shopping agents also pose a longer-term threat to Amazon’s retail traffic and advertising model. Amazon Ohio data center article

Amazon.com Company Profile

(Get Free Report)

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.