Hilton Grand Vacations (NYSE:HGV – Get Free Report) and Hyatt Hotels (NYSE:H – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, risk, dividends, earnings and valuation.
Analyst Ratings
This is a summary of current ratings and target prices for Hilton Grand Vacations and Hyatt Hotels, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hilton Grand Vacations | 3 | 8 | 2 | 0 | 1.92 |
| Hyatt Hotels | 0 | 6 | 11 | 0 | 2.65 |
Hilton Grand Vacations currently has a consensus price target of $49.80, indicating a potential upside of 29.40%. Hyatt Hotels has a consensus price target of $199.75, indicating a potential upside of 10.59%. Given Hilton Grand Vacations’ higher probable upside, equities research analysts clearly believe Hilton Grand Vacations is more favorable than Hyatt Hotels.
Volatility and Risk
Hilton Grand Vacations has a beta of 1.61, indicating that its stock price is 61% more volatile than the S&P 500. Comparatively, Hyatt Hotels has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.
Profitability
This table compares Hilton Grand Vacations and Hyatt Hotels’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hilton Grand Vacations | 7.02% | 39.73% | 4.61% |
| Hyatt Hotels | 2.62% | 11.63% | 2.99% |
Valuation and Earnings
This table compares Hilton Grand Vacations and Hyatt Hotels”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hilton Grand Vacations | $5.94 billion | 0.50 | $81.00 million | $5.19 | 7.42 |
| Hyatt Hotels | $7.10 billion | 2.40 | -$52.00 million | $1.93 | 93.59 |
Hilton Grand Vacations has higher earnings, but lower revenue than Hyatt Hotels. Hilton Grand Vacations is trading at a lower price-to-earnings ratio than Hyatt Hotels, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
97.2% of Hilton Grand Vacations shares are held by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are held by institutional investors. 3.1% of Hilton Grand Vacations shares are held by company insiders. Comparatively, 23.6% of Hyatt Hotels shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Hilton Grand Vacations beats Hyatt Hotels on 8 of the 14 factors compared between the two stocks.
About Hilton Grand Vacations
Hilton Grand Vacations Inc., a timeshare company, develops, markets, sells, manages, and operates the resorts, plans and ancillary reservation services under the Hilton Grand Vacations brand. It operates through Real Estate Sales and Financing, and Resort Operations and Club Management segments. Real Estate Sales and Financing segment market and sells the VOIs, and source VOIs through fee-for-service agreements with third-party developers; and provides consumer financing and services loans. Resort Operations and Club Management segment manages and operates the clubs which offers exchange, leisure travel, and reservation services, as well as engages in the rental of inventory made available due to ownership exchanges through its club programs, and provides ancillary services including food and beverage, retail and spa at timeshare properties. Hilton Grand Vacations Inc. was founded in 1992 and is headquartered in Orlando, Florida.
About Hyatt Hotels
Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Owned and Leased Hotels, Americas Management and Franchising, ASPAC Management and Franchising, EAME Management and Franchising, and Apple Leisure Group segments. The company manages, franchises, licenses, owns, and leases portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, residential, vacation, and condominium units. It operates its properties under the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Hyatt vacation Club, Hyatt Place, Hyatt House, Hyatt Studios, UrCove, Miraval, Alila, Andaz, Thompson Hotels, Dream Hotels, Hyatt Centric, Caption by Hyatt, The Unbound Collection by Hyatt, Destination by Hyatt, JdV by Hyatt, Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotel & Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas, Maison Métier, and The Barnett brand name. The company offers short-term vacation rental platform, Homes & Hideaways by World of Hyatt, that features direct booking for short-term private home rentals in the United States. It primarily serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers. It also operates World of Hyatt loyalty program, which rewards points that can be redeemed for hotel nights and other rewards. Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.
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