eBay Inc. (NASDAQ:EBAY) Stock Has Average Price Target of $115.84

Posted by Geri Gentry on Oct 31st, 2026

Shares of eBay Inc. (NASDAQ:EBAY – Get Free Report) have been given a consensus recommendation of “Hold” by the thirty-five ratings firms that are currently covering the firm, MarketBeat.com reports. Three analysts have rated the stock with a sell recommendation, sixteen have issued a hold recommendation and sixteen have issued a buy recommendation on the company. The average 1-year target price among brokerages that have covered the stock in the last year is $123.36.

A number of research analysts have recently commented on the stock. Morgan Stanley increased their target price on shares of eBay from $132.00 to $140.00 and gave the stock an “overweight” rating in a report on Thursday. Wedbush raised their price target on shares of eBay from $137.00 to $153.00 and gave the company an “outperform” rating in a research note on Thursday. Evercore set a $120.00 price target on shares of eBay in a report on Thursday. Argus upgraded shares of eBay from a “hold” rating to a “buy” rating and set a $133.00 price objective for the company in a research report on Friday, August 7th. Finally, Susquehanna upped their price objective on shares of eBay from $110.00 to $125.00 and gave the stock a “neutral” rating in a research report on Friday.

Read Our Latest Stock Analysis on eBay

Insider Buying and Selling at eBay

In other news, SVP Jordan Sweetnam sold 1,014 shares of the company’s stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the transaction, the senior vice president directly owned 35,546 shares in the company, valued at approximately $3,604,008.94. This represents a 2.77% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total value of $1,205,990.50. Following the completion of the transaction, the chief executive officer owned 253,211 shares of the company’s stock, valued at $27,486,054.05. The trade was a 4.20% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 34,344 shares of company stock valued at $3,635,567 over the last quarter. Company insiders own 0.67% of the company’s stock.

Hedge Funds Weigh In On eBay

A number of institutional investors and hedge funds have recently bought and sold shares of the company. Provenance Wealth Advisors LLC lifted its stake in shares of eBay by 3,233.3% in the third quarter. Provenance Wealth Advisors LLC now owns 500 shares of the e-commerce company’s stock valued at $53,000 after buying an additional 485 shares in the last quarter. VCI Wealth Management LLC bought a new stake in shares of eBay during the third quarter worth about $1,919,000. Gerber Kawasaki Wealth & Investment Management bought a new stake in shares of eBay during the third quarter worth about $224,000. Mirae Asset Global Investments Co. Ltd. bought a new stake in shares of eBay during the third quarter worth about $14,872,000. Finally, Vise Technologies Inc. raised its holdings in shares of eBay by 19.2% in the 3rd quarter. Vise Technologies Inc. now owns 83,488 shares of the e-commerce company’s stock worth $8,854,000 after acquiring an additional 13,435 shares during the last quarter. Institutional investors and hedge funds own 87.48% of the company’s stock.

eBay Trading Up 0.4%

Shares of EBAY stock opened at $121.64 on Friday. eBay has a fifty-two week low of $78.03 and a fifty-two week high of $124.59. The stock’s fifty day moving average price is $110.83 and its two-hundred day moving average price is $103.86. The company has a debt-to-equity ratio of 1.16, a quick ratio of 1.02 and a current ratio of 0.78. The company has a market cap of $54.13 billion, a PE ratio of 26.56, a P/E/G ratio of 3.03 and a beta of 1.33.

eBay (NASDAQ:EBAY – Get Free Report) last posted its quarterly earnings results on Wednesday, October 28th. The e-commerce company reported $1.51 EPS for the quarter, topping analysts’ consensus estimates of $1.41 by $0.10. eBay had a return on equity of 49.20% and a net margin of 16.84%. The company had revenue of $3.21 billion during the quarter, compared to analysts’ expectations of $3.12 billion. During the same quarter in the previous year, the firm earned $1.36 EPS. eBay’s revenue was up 13.7% on a year-over-year basis. Equities analysts predict that eBay will post 4.90 EPS for the current fiscal year.

eBay Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Friday, December 18th. Shareholders of record on Friday, December 4th will be paid a dividend of $0.31 per share. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.0%. The ex-dividend date of this dividend is Friday, December 4th. eBay’s payout ratio is presently 27.07%.

eBay News Roundup

Here are the key news stories impacting eBay this week:

Positive Sentiment: Strong Q3 performance: Revenue rose 14% year over year to approximately $3.2 billion, while adjusted EPS of $1.51 exceeded Wall Street expectations. Gross merchandise volume increased roughly 15% to $23.2 billion, supported by broad marketplace strength and rising advertising sales. eBay Q3 Earnings and Revenues Top Estimates
Positive Sentiment: Raised outlook: eBay now expects full-year 2026 EPS of $6.25-$6.30, above the $5.89 consensus estimate, and fourth-quarter EPS of $1.48-$1.53 versus expectations of $1.42. Full-year revenue guidance of $12.6-$12.7 billion also exceeds consensus, while Q4 revenue guidance is in line with estimates.
Positive Sentiment: Growth initiatives gaining traction: Organic GMV grew 13%, U.S. Depop merchandise volume more than doubled, and fashion sales across eBay and Depop reached approximately $9 billion over the past year. eBay also returned $827 million to shareholders through dividends and share repurchases. eBay: 3 Key Takeaways for Long-Term Investors
Positive Sentiment: Analyst support: Citigroup raised its target to $145 and assigned a Buy rating. Oppenheimer increased its target to $140, while Rosenblatt raised its target to $137. JPMorgan and Susquehanna lifted targets to $125 but retained Neutral ratings.
Neutral Sentiment: Management’s stronger forecast and analyst optimism have improved sentiment, but the stock’s valuation and proximity to its 52-week high may limit additional upside unless growth continues to exceed expectations.
Negative Sentiment: Higher operating expenses narrowed margins despite the earnings beat, creating a key execution risk as eBay invests in advertising, eBay Live, Depop, and other growth initiatives. EBAY Q3 Earnings and Revenues Beat Estimates

About eBay

(Get Free Report)

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.