eBay (NASDAQ:EBAY) Stock Price Target Raised at Citigroup

Posted by Stanley Muller on Oct 31st, 2026

eBay (NASDAQ:EBAY – Free Report) had its price objective raised by Citigroup from $130.00 to $145.00 in a research report released on Friday,Benzinga reports. The brokerage currently has a buy rating on the e-commerce company’s stock.

A number of other analysts have also recently weighed in on the stock. Jefferies Financial Group reduced their price objective on shares of eBay from $80.00 to $75.00 and set an “underperform” rating for the company in a research note on Monday, September 21st. Wedbush upped their price objective on shares of eBay from $137.00 to $153.00 and gave the stock an “outperform” rating in a report on Thursday. UBS Group upgraded shares of eBay from a “neutral” rating to a “buy” rating in a research note on Thursday. JPMorgan Chase & Co. lifted their target price on shares of eBay from $107.00 to $125.00 and gave the stock a “neutral” rating in a report on Thursday. Finally, Sanford C. Bernstein boosted their target price on shares of eBay from $115.00 to $125.00 and gave the stock a “market perform” rating in a research report on Thursday. Sixteen investment analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Hold” and an average price target of $123.36.

View Our Latest Analysis on EBAY

eBay Stock Up 0.4%

EBAY opened at $121.64 on Friday. The business has a 50 day moving average price of $110.83 and a 200 day moving average price of $103.86. eBay has a twelve month low of $78.03 and a twelve month high of $124.59. The company has a debt-to-equity ratio of 1.16, a quick ratio of 1.02 and a current ratio of 0.78. The firm has a market cap of $54.13 billion, a P/E ratio of 26.56, a price-to-earnings-growth ratio of 3.03 and a beta of 1.33.

eBay (NASDAQ:EBAY – Get Free Report) last announced its earnings results on Wednesday, October 28th. The e-commerce company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.41 by $0.10. eBay had a return on equity of 49.20% and a net margin of 16.84%. The firm had revenue of $3.21 billion during the quarter, compared to analysts’ expectations of $3.12 billion. During the same quarter in the prior year, the business earned $1.36 earnings per share. The company’s revenue was up 13.7% on a year-over-year basis. Research analysts forecast that eBay will post 4.90 EPS for the current year.

eBay Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Friday, December 18th. Shareholders of record on Friday, December 4th will be paid a $0.31 dividend. The ex-dividend date of this dividend is Friday, December 4th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.0%. eBay’s payout ratio is currently 27.07%.

Insider Activity at eBay

In other eBay news, SVP Jordan Sweetnam sold 1,014 shares of eBay stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction dated Monday, October 5th. The stock was sold at an average price of $107.08, for a total value of $1,189,658.80. Following the transaction, the chief executive officer owned 226,269 shares of the company’s stock, valued at approximately $24,228,884.52. This trade represents a 4.68% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 34,344 shares of company stock valued at $3,635,567. 0.67% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On eBay

A number of large investors have recently bought and sold shares of the company. BlackRock Inc. purchased a new stake in eBay in the second quarter worth approximately $4,406,897,000. Legal & General Group Plc purchased a new position in shares of eBay during the second quarter worth approximately $506,653,000. Amundi raised its stake in shares of eBay by 26.4% during the second quarter. Amundi now owns 4,014,323 shares of the e-commerce company’s stock worth $448,601,000 after acquiring an additional 838,057 shares in the last quarter. Dimensional Fund Advisors LP lifted its holdings in shares of eBay by 1.7% in the 1st quarter. Dimensional Fund Advisors LP now owns 4,901,415 shares of the e-commerce company’s stock worth $446,042,000 after acquiring an additional 80,450 shares during the last quarter. Finally, Bank of America Corp DE bought a new stake in shares of eBay in the 2nd quarter worth approximately $405,182,000. Institutional investors and hedge funds own 87.48% of the company’s stock.

Key eBay News

Here are the key news stories impacting eBay this week:

Positive Sentiment: Strong Q3 performance: Revenue rose 14% year over year to approximately $3.2 billion, while adjusted EPS of $1.51 exceeded Wall Street expectations. Gross merchandise volume increased roughly 15% to $23.2 billion, supported by broad marketplace strength and rising advertising sales. eBay Q3 Earnings and Revenues Top Estimates
Positive Sentiment: Raised outlook: eBay now expects full-year 2026 EPS of $6.25-$6.30, above the $5.89 consensus estimate, and fourth-quarter EPS of $1.48-$1.53 versus expectations of $1.42. Full-year revenue guidance of $12.6-$12.7 billion also exceeds consensus, while Q4 revenue guidance is in line with estimates.
Positive Sentiment: Growth initiatives gaining traction: Organic GMV grew 13%, U.S. Depop merchandise volume more than doubled, and fashion sales across eBay and Depop reached approximately $9 billion over the past year. eBay also returned $827 million to shareholders through dividends and share repurchases. eBay: 3 Key Takeaways for Long-Term Investors
Positive Sentiment: Analyst support: Citigroup raised its target to $145 and assigned a Buy rating. Oppenheimer increased its target to $140, while Rosenblatt raised its target to $137. JPMorgan and Susquehanna lifted targets to $125 but retained Neutral ratings.
Neutral Sentiment: Management’s stronger forecast and analyst optimism have improved sentiment, but the stock’s valuation and proximity to its 52-week high may limit additional upside unless growth continues to exceed expectations.
Negative Sentiment: Higher operating expenses narrowed margins despite the earnings beat, creating a key execution risk as eBay invests in advertising, eBay Live, Depop, and other growth initiatives. EBAY Q3 Earnings and Revenues Beat Estimates

About eBay

(Get Free Report)

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.