Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) and Life Time Group (NYSE:LTH – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, earnings, institutional ownership, risk and valuation.
Risk & Volatility
Bragg Gaming Group has a beta of 0.77, meaning that its stock price is 23% less volatile than the S&P 500. Comparatively, Life Time Group has a beta of 1.49, meaning that its stock price is 49% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and price targets for Bragg Gaming Group and Life Time Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bragg Gaming Group | 1 | 1 | 1 | 0 | 2.00 |
| Life Time Group | 0 | 1 | 15 | 0 | 2.94 |
Bragg Gaming Group currently has a consensus price target of $6.00, suggesting a potential upside of 488.24%. Life Time Group has a consensus price target of $55.79, suggesting a potential upside of 23.28%. Given Bragg Gaming Group’s higher probable upside, equities analysts plainly believe Bragg Gaming Group is more favorable than Life Time Group.
Valuation and Earnings
This table compares Bragg Gaming Group and Life Time Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bragg Gaming Group | $119.98 million | 0.26 | -$9.18 million | ($0.36) | -2.83 |
| Life Time Group | $3.00 billion | 3.38 | $373.67 million | $1.84 | 24.59 |
Life Time Group has higher revenue and earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than Life Time Group, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
4.0% of Bragg Gaming Group shares are owned by institutional investors. Comparatively, 79.4% of Life Time Group shares are owned by institutional investors. 26.4% of Bragg Gaming Group shares are owned by company insiders. Comparatively, 13.3% of Life Time Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Bragg Gaming Group and Life Time Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bragg Gaming Group | -7.48% | -12.70% | -8.22% |
| Life Time Group | 13.07% | 10.56% | 4.13% |
Summary
Life Time Group beats Bragg Gaming Group on 12 of the 14 factors compared between the two stocks.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
About Life Time Group
Life Time Group Holdings, Inc. provides health, fitness, and wellness experiences to a community of individual members in the United States and Canada. It primarily engages in designing, building, and operating of sports and athletic, professional fitness, family recreation, and spa centers in a resort-like environment, principally in suburban and urban locations of metropolitan areas. The company also offers fitness floors with equipment, locker rooms, group fitness studios, indoor and outdoor pools, bistros, indoor and outdoor tennis courts, pickleball courts, basketball courts, LifeSpa, LifeCafe, and childcare and Kids Academy learning spaces. In addition, its Life Time Digital provides live streaming fitness classes, remote goal-based personal training, nutrition and weight loss support, curated award-winning health, and fitness and wellness content. The company is also involved in media activities, conducting athletic events, and provision of related services. It operates various centers, including ground leases. The company was formerly known as LTF Holdings, Inc. and changed its name to Life Time Group Holdings, Inc. in June 21, 2021. Life Time Group Holdings, Inc. was founded in 1992 and is headquartered in Chanhassen, Minnesota.
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