Insider Selling: Netflix (NASDAQ:NFLX) Director Sells $1,151,259.40 in Stock

Posted by Brian Himes on Oct 30th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report) Director Bradford Smith sold 17,980 shares of the business’s stock in a transaction that occurred on Monday, October 26th. The stock was sold at an average price of $64.03, for a total transaction of $1,151,259.40. Following the transaction, the director owned 79,690 shares of the company’s stock, valued at $5,102,550.70. This trade represents a 18.41% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Netflix Trading Up 0.1%

Shares of NASDAQ:NFLX opened at $62.05 on Friday. Netflix, Inc. has a 52 week low of $61.39 and a 52 week high of $116.73. The company’s 50 day moving average is $73.03 and its two-hundred day moving average is $81.71. The company has a market cap of $254.80 billion, a PE ratio of 17.93, a P/E/G ratio of 0.91 and a beta of 1.62. The company has a current ratio of 1.07, a quick ratio of 1.07 and a debt-to-equity ratio of 0.43.

Netflix (NASDAQ:NFLX – Get Free Report) last released its quarterly earnings data on Tuesday, October 20th. The Internet television network reported $0.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.82 by $0.05. The business had revenue of $12.87 billion during the quarter, compared to analysts’ expectations of $12.87 billion. Netflix had a net margin of 29.69% and a return on equity of 42.69%. The company’s revenue for the quarter was up 11.9% on a year-over-year basis. During the same period in the previous year, the company earned $0.59 EPS. Equities analysts predict that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of research firms have recently commented on NFLX. Piper Sandler reiterated an “overweight” rating and issued a $78.00 price objective (down from $85.00) on shares of Netflix in a report on Wednesday, October 21st. Rosenblatt Securities set a $71.00 target price on Netflix and gave the stock a “neutral” rating in a research note on Wednesday, October 21st. Argus set a $95.00 price target on Netflix and gave the company a “buy” rating in a report on Thursday, October 22nd. Seaport Research Partners set a $85.00 price target on Netflix in a report on Wednesday, October 21st. Finally, Robert W. Baird set a $90.00 price target on shares of Netflix and gave the company an “outperform” rating in a research note on Wednesday, July 22nd. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, seventeen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $89.14.

Read Our Latest Report on NFLX

Institutional Trading of Netflix

A number of large investors have recently made changes to their positions in NFLX. Gerber Kawasaki Wealth & Investment Management increased its stake in Netflix by 4.2% in the third quarter. Gerber Kawasaki Wealth & Investment Management now owns 421,955 shares of the Internet television network’s stock valued at $29,360,000 after purchasing an additional 17,064 shares during the period. Torren Management LLC boosted its stake in shares of Netflix by 116.4% during the third quarter. Torren Management LLC now owns 463 shares of the Internet television network’s stock worth $32,000 after buying an additional 249 shares during the period. GRIMES & Co WEALTH MANAGEMENT LLC boosted its stake in shares of Netflix by 3.5% during the third quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 17,428 shares of the Internet television network’s stock worth $1,213,000 after buying an additional 597 shares during the period. Next Level Wealth Planning LLC purchased a new position in shares of Netflix during the third quarter worth about $148,000. Finally, Frederick Financial Consultants LLC purchased a new position in shares of Netflix during the third quarter worth about $229,000. 80.93% of the stock is owned by institutional investors and hedge funds.

More Netflix News

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Some investors view the sell-off as a buying opportunity. Morningstar reportedly sees approximately 30% upside, while other bullish analyses point to Netflix’s strong free cash flow, healthy balance sheet, international growth and expected 2026 operating-margin expansion to 31.5%. Morningstar Netflix Analysis
Positive Sentiment: Netflix expects advertising revenue to grow more than 80% in 2026. If the company can overcome rollout delays and improve execution, the advertising business could provide a meaningful new growth and monetization stream. Netflix Advertising Business Analysis
Neutral Sentiment: Director Bradford Smith sold 17,980 shares worth approximately $1.15 million under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by 18.4%, but its planned nature makes it a limited signal about management’s current outlook. Netflix Insider Sale
Negative Sentiment: Investors are increasingly concerned that members are watching less, particularly in the United States. The resulting questions about engagement, cultural relevance and competition from short-form video, artificial intelligence and other entertainment platforms have extended the post-earnings sell-off. Netflix Attention Economy Analysis
Negative Sentiment: YouTube’s strong living-room advertising performance is raising concerns that Alphabet’s platform is taking television viewing time and advertising dollars that Netflix hopes to capture. YouTube Living-Room Competition
Negative Sentiment: Analysts have reduced ratings or price targets, citing slower growth, limited upside from additional price increases and advertising execution risks. Netflix’s roughly $2 billion 2026 advertising forecast is also being viewed as modest relative to competitors such as YouTube. Netflix Price Increase Downgrade

Netflix Company Profile

(Get Free Report)

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.