AppFolio (NASDAQ:APPF) Stock Price Breaks Above Fifty Day Moving Average – Should You Sell?

Posted by Francis Steltz on Oct 28th, 2026

AppFolio, Inc. (NASDAQ:APPF – Get Free Report)’s stock price passed above its 50-day moving average during trading on Monday. The stock has a 50-day moving average of $212.29 and traded as high as $218.54. AppFolio shares last traded at $214.32, with a volume of 551,426 shares traded.

Analysts Set New Price Targets

APPF has been the topic of several research reports. Wall Street Zen lowered AppFolio from a “buy” rating to a “hold” rating in a research note on Sunday, July 26th. Zacks Research downgraded AppFolio from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, September 23rd. Guggenheim increased their price target on AppFolio from $232.00 to $239.00 and gave the stock a “buy” rating in a research note on Friday, October 23rd. Keefe, Bruyette & Woods lifted their price objective on AppFolio from $233.00 to $255.00 and gave the stock an “outperform” rating in a report on Wednesday, October 21st. Finally, DA Davidson boosted their price objective on AppFolio from $240.00 to $250.00 and gave the company a “buy” rating in a research note on Friday, October 23rd. Nine analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat, AppFolio currently has a consensus rating of “Moderate Buy” and an average price target of $250.00.

Get Our Latest Report on AppFolio

AppFolio Trading Up 1.8%

The company’s fifty day moving average is $212.42 and its 200 day moving average is $184.02. The company has a market capitalization of $7.26 billion, a P/E ratio of 43.25 and a beta of 0.89.

AppFolio (NASDAQ:APPF – Get Free Report) last issued its earnings results on Thursday, October 22nd. The software maker reported $1.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.79 by $0.03. AppFolio had a net margin of 15.62% and a return on equity of 33.56%. The business had revenue of $295.69 million for the quarter, compared to analysts’ expectations of $294.46 million. During the same quarter in the previous year, the firm posted $1.31 EPS. The business’s revenue for the quarter was up 18.5% compared to the same quarter last year. Equities research analysts predict that AppFolio, Inc. will post 5.20 EPS for the current year.

Insider Buying and Selling

In other AppFolio news, major shareholder Maurice Duca sold 7,200 shares of AppFolio stock in a transaction dated Friday, July 31st. The stock was sold at an average price of $180.27, for a total transaction of $1,297,944.00. Following the completion of the transaction, the insider owned 30,624 shares of the company’s stock, valued at $5,520,588.48. The trade was a 19.04% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 131,117 shares of company stock valued at $25,999,585. 1.57% of the stock is owned by company insiders.

Institutional Investors Weigh In On AppFolio

Several hedge funds and other institutional investors have recently modified their holdings of the stock. Motley Fool Asset Management LLC bought a new position in shares of AppFolio in the third quarter valued at approximately $238,000. Hilton Head Capital Partners LLC bought a new stake in AppFolio during the 3rd quarter worth approximately $40,000. Signaturefd LLC increased its holdings in AppFolio by 30.8% during the 3rd quarter. Signaturefd LLC now owns 612 shares of the software maker’s stock worth $123,000 after acquiring an additional 144 shares during the period. Seven Mile Advisory increased its holdings in AppFolio by 3.3% during the 3rd quarter. Seven Mile Advisory now owns 1,666 shares of the software maker’s stock worth $334,000 after acquiring an additional 54 shares during the period. Finally, Crossmark Global Holdings Inc. bought a new stake in AppFolio during the 3rd quarter worth approximately $227,000. 85.19% of the stock is currently owned by institutional investors.

AppFolio Company Profile

(Get Free Report)

AppFolio, Inc is a cloud-based software company that provides technology solutions for the real estate industry. Its platform is designed primarily for property management businesses, helping them manage accounting, leasing, maintenance, communications, payments, reporting and other operational activities through a centralized system.

The company’s products serve a range of property managers, including those overseeing residential, commercial, community association, student housing and senior living properties.