Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) and Planet Fitness (NYSE:PLNT – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation and analyst recommendations.
Analyst Ratings
This is a summary of recent ratings and price targets for Bragg Gaming Group and Planet Fitness, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bragg Gaming Group | 1 | 1 | 1 | 0 | 2.00 |
| Planet Fitness | 1 | 9 | 11 | 1 | 2.55 |
Bragg Gaming Group currently has a consensus price target of $6.00, indicating a potential upside of 460.75%. Planet Fitness has a consensus price target of $69.55, indicating a potential upside of 33.24%. Given Bragg Gaming Group’s higher probable upside, equities research analysts plainly believe Bragg Gaming Group is more favorable than Planet Fitness.
Valuation and Earnings
This table compares Bragg Gaming Group and Planet Fitness”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bragg Gaming Group | $103.03 million | 0.32 | -$10.97 million | ($0.36) | -2.97 |
| Planet Fitness | N/A | N/A | N/A | $2.95 | 17.70 |
Planet Fitness has lower revenue, but higher earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Bragg Gaming Group and Planet Fitness’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bragg Gaming Group | N/A | N/A | N/A |
| Planet Fitness | N/A | N/A | N/A |
Institutional and Insider Ownership
4.0% of Bragg Gaming Group shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 26.4% of Bragg Gaming Group shares are held by company insiders. Comparatively, 0.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Planet Fitness beats Bragg Gaming Group on 6 of the 9 factors compared between the two stocks.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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