Booking (NASDAQ:BKNG) Hits New 52-Week Low – What’s Next?

Posted by Stanley Muller on Oct 27th, 2026

Booking Holdings Inc. (NASDAQ:BKNG – Get Free Report) shares hit a new 52-week low during mid-day trading on Tuesday. The company traded as low as $149.87 and last traded at $151.0550, with a volume of 762,831 shares. The stock had previously closed at $153.14.

Analysts Set New Price Targets

Several equities research analysts recently commented on BKNG shares. BMO Capital Markets restated an “outperform” rating and set a $250.00 target price (up from $240.00) on shares of Booking in a research report on Wednesday, August 5th. TD Cowen raised shares of Booking to a “strong-buy” rating in a research report on Monday, September 14th. Cantor Fitzgerald reduced their target price on shares of Booking from $220.00 to $170.00 and set a “neutral” rating for the company in a research note on Monday, October 12th. Mizuho set a $240.00 target price on shares of Booking in a research note on Wednesday, August 5th. Finally, Benchmark lifted their price target on Booking from $220.00 to $250.00 and gave the stock a “buy” rating in a research note on Wednesday, August 5th. Three research analysts have rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, seven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $233.71.

View Our Latest Research Report on BKNG

Booking Price Performance

The firm has a fifty day moving average price of $177.22 and a two-hundred day moving average price of $178.93. The stock has a market capitalization of $114.28 billion, a PE ratio of 16.82, a P/E/G ratio of 0.96 and a beta of 1.13.

Booking (NASDAQ:BKNG – Get Free Report) last released its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, topping the consensus estimate of $2.43 by $0.11. Booking had a negative return on equity of 102.96% and a net margin of 25.53%. The firm had revenue of $7.35 billion during the quarter, compared to analyst estimates of $7.19 billion. During the same period in the previous year, the company posted $55.40 EPS. The business’s revenue for the quarter was up 8.1% compared to the same quarter last year. On average, research analysts expect that Booking Holdings Inc. will post 10.48 earnings per share for the current fiscal year.

Booking Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th were paid a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 1.1%. The ex-dividend date was Friday, September 11th. Booking’s payout ratio is presently 18.58%.

Insider Activity

In other news, VP Peter Millones, Jr. sold 50,050 shares of the company’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $207.59, for a total transaction of $10,389,879.50. Following the completion of the transaction, the vice president directly owned 375,025 shares of the company’s stock, valued at $77,851,439.75. This represents a 11.77% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Ewout L. Steenbergen sold 20,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 12th. The shares were sold at an average price of $211.03, for a total value of $4,220,600.00. Following the completion of the transaction, the chief financial officer owned 59,794 shares in the company, valued at approximately $12,618,327.82. This trade represents a 25.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 83,425 shares of company stock valued at $17,210,864 over the last 90 days. Company insiders own 0.17% of the company’s stock.

Hedge Funds Weigh In On Booking

A number of large investors have recently bought and sold shares of BKNG. Kapitalo Investimentos Ltda acquired a new position in Booking during the first quarter worth about $345,000. Alesco Advisors LLC An ESL Co purchased a new position in shares of Booking in the 1st quarter worth $400,000. Ascentis Independent Advisors lifted its stake in shares of Booking by 163.6% in the 1st quarter. Ascentis Independent Advisors now owns 116 shares of the business services provider’s stock valued at $488,000 after purchasing an additional 72 shares in the last quarter. Inceptionr LLC purchased a new stake in Booking during the first quarter worth approximately $505,000. Finally, Oslo Pensjonsforsikring AS acquired a new stake in Booking in the 1st quarter valued at $509,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Booking Company Profile

(Get Free Report)

Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.