Planet Fitness (NYSE:PLNT) Stock Gets Price Target Boost from Morgan Stanley

Posted by George Bondi on Oct 27th, 2026

Planet Fitness (NYSE:PLNT – Get Free Report) had its target price hoisted by investment analysts at Morgan Stanley from $51.00 to $55.00 in a report released on Tuesday, Benzinga reports. The brokerage presently has an “equal weight” rating on the stock. Morgan Stanley‘s price target suggests a potential upside of 5.07% from the company’s previous close.

A number of other equities analysts also recently weighed in on the company. Raymond James Financial reissued a “strong-buy” rating and set a $62.00 price target on shares of Planet Fitness in a research report on Friday, August 7th. Jefferies Financial Group set a $106.00 price objective on Planet Fitness in a research note on Thursday, August 6th. UBS Group reaffirmed a “buy” rating on shares of Planet Fitness in a research report on Friday, October 9th. Robert W. Baird reduced their target price on Planet Fitness from $72.00 to $60.00 and set an “outperform” rating for the company in a research note on Monday, October 5th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 target price on shares of Planet Fitness in a research note on Wednesday, July 22nd. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $69.55.

Read Our Latest Stock Report on PLNT

Planet Fitness Stock Performance

PLNT opened at $52.35 on Tuesday. The firm’s fifty day moving average is $48.75 and its two-hundred day moving average is $63.39. The firm has a market cap of $3.95 billion, a PE ratio of 17.74, a price-to-earnings-growth ratio of 1.13 and a beta of 1.05. Planet Fitness has a twelve month low of $37.03 and a twelve month high of $114.26.

Planet Fitness (NYSE:PLNT – Get Free Report) last released its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The company had revenue of $365.22 million during the quarter, compared to analysts’ expectations of $356.21 million. During the same quarter in the prior year, the company earned $0.86 earnings per share. The business’s quarterly revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Equities analysts forecast that Planet Fitness will post 3.21 EPS for the current fiscal year.

Insiders Place Their Bets

In other Planet Fitness news, COO William Bode sold 7,000 shares of the stock in a transaction dated Monday, September 14th. The stock was sold at an average price of $51.22, for a total value of $358,540.00. Following the completion of the transaction, the chief operating officer directly owned 32,939 shares in the company, valued at approximately $1,687,135.58. This trade represents a 17.53% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Stephen Spinelli, Jr. purchased 10,000 shares of the company’s stock in a transaction dated Monday, August 10th. The shares were acquired at an average cost of $49.28 per share, with a total value of $492,800.00. Following the purchase, the director directly owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 0.90% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the company. Oppenheimer & Co. Inc. boosted its stake in Planet Fitness by 2.5% during the 3rd quarter. Oppenheimer & Co. Inc. now owns 13,663 shares of the company’s stock valued at $577,000 after purchasing an additional 330 shares during the last quarter. Leeward Investments LLC MA purchased a new position in shares of Planet Fitness during the third quarter valued at approximately $10,558,000. Citizens Financial Group Inc. RI purchased a new position in shares of Planet Fitness during the third quarter valued at approximately $547,000. Fifth Third Wealth Advisors LLC purchased a new position in shares of Planet Fitness during the third quarter valued at approximately $393,000. Finally, MBL Wealth LLC bought a new stake in Planet Fitness during the third quarter worth $376,000. 95.53% of the stock is owned by institutional investors and hedge funds.

Planet Fitness Company Profile

(Get Free Report)

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.