Shares of NIKE, Inc. (NYSE:NKE – Get Free Report) traded down 2.6% during trading on Friday. The company traded as low as $37.30 and last traded at $37.3150. Approximately 25,499,093 shares were traded during mid-day trading, an increase of 3% from the average session volume of 24,770,059 shares. The stock had previously closed at $38.32.
NIKE News Summary
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Guggenheim and BTIG Research reaffirmed Buy ratings and $50 price targets, implying substantial upside from current levels. Barclays also raised its target to $45 and said the shares may be near a bottom. Guggenheim rating Barclays raises Nike price target
- Positive Sentiment: Investors continue to look for evidence that Nike’s brand reset is gaining traction. Recent quarterly earnings exceeded EPS expectations, while rebuilding wholesale relationships and managing inventory could support a longer-term recovery. Nike turnaround article
- Positive Sentiment: Nike plans to bring back a popular retro lifestyle shoe next year, a move that could provide incremental support for consumer interest and its lifestyle business. Nike retro shoe return
- Neutral Sentiment: Nike will hold an Investor Day on November 16–17, with key presentations webcast on November 17. Investors may look for updated targets and details on the turnaround strategy. Nike 2026 Investor Day webcast
- Negative Sentiment: Wolfe Research initiated coverage with an Underperform rating and a $28 price target, citing roughly 25% potential downside. The sharply lower target adds to investor concerns about the pace of earnings recovery.
- Negative Sentiment: A sector-wide retail selloff pushed athletic-apparel stocks lower, with Nike declining alongside Lululemon and Under Armour. This indicates broader concerns about discretionary consumer demand, not solely company-specific weakness. Athletic apparel stock selloff
- Negative Sentiment: Analysts remain concerned about slowing digital sales, weaker direct-to-consumer performance in Greater China, ongoing sales declines and continued competitive pressure in China. UBS maintained a Neutral rating, underscoring uncertainty over the recovery timeline. Nike digital sales slowdown
Analyst Upgrades and Downgrades
A number of analysts recently issued reports on the company. Berenberg Bank set a $27.50 price target on NIKE and gave the company a “sell” rating in a report on Tuesday, October 6th. JPMorgan Chase & Co. lowered their target price on NIKE from $40.00 to $33.00 and set an “underweight” rating for the company in a report on Friday, October 2nd. BNP Paribas Exane set a $19.00 price target on NIKE and gave the stock an “underperform” rating in a research report on Friday, October 2nd. BMO Capital Markets reaffirmed an “underperform” rating on shares of NIKE in a research note on Thursday. Finally, Guggenheim reiterated a “buy” rating and set a $50.00 target price on shares of NIKE in a report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, twenty-one have issued a Hold rating and eleven have given a Sell rating to the stock. According to data from MarketBeat, the company has an average rating of “Reduce” and an average price target of $40.93.
Read Our Latest Stock Report on NKE
NIKE Price Performance
The company has a current ratio of 2.07, a quick ratio of 1.39 and a debt-to-equity ratio of 0.39. The stock has a market cap of $55.42 billion, a price-to-earnings ratio of 17.94, a PEG ratio of 4.37 and a beta of 1.09. The stock has a 50-day moving average price of $37.12 and a two-hundred day moving average price of $41.28.
NIKE (NYSE:NKE – Get Free Report) last announced its earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share for the quarter, topping the consensus estimate of $0.43 by $0.05. NIKE had a return on equity of 15.94% and a net margin of 6.74%. The firm had revenue of $11.21 billion for the quarter, compared to the consensus estimate of $11.32 billion. During the same period in the previous year, the business earned $0.49 EPS. The firm’s revenue for the quarter was down 4.3% on a year-over-year basis. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, equities research analysts forecast that NIKE, Inc. will post 1.22 EPS for the current year.
NIKE Dividend Announcement
The firm also recently declared a quarterly dividend, which was paid on Thursday, October 1st. Shareholders of record on Tuesday, September 1st were issued a $0.41 dividend. This represents a $1.64 annualized dividend and a yield of 4.4%. The ex-dividend date of this dividend was Tuesday, September 1st. NIKE’s dividend payout ratio (DPR) is currently 78.85%.
Insiders Place Their Bets
In other news, COO Venkatesh Alagirisamy sold 3,671 shares of the business’s stock in a transaction dated Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total transaction of $137,992.89. Following the sale, the chief operating officer owned 104,862 shares in the company, valued at approximately $3,941,762.58. The trade was a 3.38% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Matthew Friend sold 2,463 shares of the company’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total transaction of $102,460.80. Following the transaction, the chief financial officer owned 82,165 shares in the company, valued at approximately $3,418,064. This trade represents a 2.91% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 14,974 shares of company stock worth $600,126 over the last ninety days. Insiders own 1.10% of the company’s stock.
Institutional Inflows and Outflows
A number of hedge funds have recently bought and sold shares of NKE. State Street Corp lifted its stake in shares of NIKE by 6.8% during the second quarter. State Street Corp now owns 63,598,789 shares of the footwear maker’s stock worth $2,636,104,000 after buying an additional 4,052,428 shares during the period. Flossbach Von Storch SE purchased a new stake in shares of NIKE during the second quarter valued at $488,714,000. Amundi increased its position in shares of NIKE by 59.4% in the 2nd quarter. Amundi now owns 6,460,398 shares of the footwear maker’s stock valued at $265,199,000 after acquiring an additional 2,406,609 shares during the period. Van ECK Associates Corp increased its position in shares of NIKE by 4.8% in the 2nd quarter. Van ECK Associates Corp now owns 6,257,863 shares of the footwear maker’s stock valued at $256,885,000 after acquiring an additional 286,395 shares during the period. Finally, Swiss National Bank increased its position in shares of NIKE by 7.3% in the 1st quarter. Swiss National Bank now owns 3,496,700 shares of the footwear maker’s stock valued at $184,696,000 after acquiring an additional 237,600 shares during the period. Institutional investors and hedge funds own 64.25% of the company’s stock.
About NIKE
NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.
NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.
The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.
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