Rivian Automotive (NASDAQ:RIVN – Get Free Report) and Thor Industries (NYSE:THO – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, risk, valuation and institutional ownership.
Analyst Ratings
This is a summary of recent ratings and target prices for Rivian Automotive and Thor Industries, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rivian Automotive | 5 | 9 | 13 | 0 | 2.30 |
| Thor Industries | 1 | 10 | 3 | 0 | 2.14 |
Rivian Automotive presently has a consensus price target of $19.86, indicating a potential upside of 67.91%. Thor Industries has a consensus price target of $85.00, indicating a potential upside of 21.54%. Given Rivian Automotive’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Rivian Automotive is more favorable than Thor Industries.
Profitability
This table compares Rivian Automotive and Thor Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rivian Automotive | -54.96% | -73.90% | -23.91% |
| Thor Industries | 1.85% | 3.76% | 2.30% |
Risk and Volatility
Rivian Automotive has a beta of 1.62, meaning that its stock price is 62% more volatile than the S&P 500. Comparatively, Thor Industries has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500.
Insider & Institutional Ownership
66.2% of Rivian Automotive shares are owned by institutional investors. Comparatively, 96.7% of Thor Industries shares are owned by institutional investors. 1.5% of Rivian Automotive shares are owned by company insiders. Comparatively, 4.7% of Thor Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings and Valuation
This table compares Rivian Automotive and Thor Industries”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rivian Automotive | $5.88 billion | 2.91 | -$3.65 billion | ($2.58) | -4.59 |
| Thor Industries | $9.61 billion | 0.38 | $177.54 million | $3.39 | 20.63 |
Thor Industries has higher revenue and earnings than Rivian Automotive. Rivian Automotive is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.
Summary
Thor Industries beats Rivian Automotive on 9 of the 14 factors compared between the two stocks.
About Rivian Automotive
Rivian Automotive, Inc., together with its subsidiaries, designs, develops, manufactures, and sells electric vehicles and accessories. The company offers consumer vehicles, including a two-row, five-passenger pickup truck under the R1T brand, a three-row, seven-passenger sport utility vehicle under the R1S name. It provides consumer services, such as digital financing and leasing, telematics-based insurance, vehicle maintenance and repair services, software services, and charging solutions. In addition, the company designs, develops, manufactures, and operates the Rivian Adventure Network Direct Current fast chargers, and offers access to Combined Charging Standard, as well as FleetOS, a proprietary, end-to-end centralized fleet management subscription platform. Further, it offers Rivian Commercial Van platform for Electric Delivery Van with collaboration with Amazon.com, Inc. The company sells its products directly to customers in the consumer and commercial markets. Rivian Automotive, Inc. was founded in 2009 and is based in Irvine, California.
About Thor Industries
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.
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