XXI Wealth LLC Buys New Shares in ServiceNow, Inc. $NOW

Posted by George Bondi on Oct 24th, 2026

XXI Wealth LLC purchased a new position in ServiceNow, Inc. (NYSE:NOW – Free Report) during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund purchased 3,594 shares of the information technology services provider’s stock, valued at approximately $482,000.

Several other large investors have also recently made changes to their positions in the company. Private Wealth Partners LLC purchased a new position in ServiceNow in the 3rd quarter valued at $251,000. Insight Advisors LLC PA purchased a new stake in shares of ServiceNow during the third quarter worth $201,000. Royal Fund Management LLC purchased a new stake in shares of ServiceNow during the third quarter worth $2,094,000. WP Advisors LLC grew its holdings in shares of ServiceNow by 3.6% during the third quarter. WP Advisors LLC now owns 9,796 shares of the information technology services provider’s stock worth $1,313,000 after buying an additional 340 shares in the last quarter. Finally, CMH Wealth Management LLC raised its position in shares of ServiceNow by 4.1% in the third quarter. CMH Wealth Management LLC now owns 45,057 shares of the information technology services provider’s stock valued at $6,038,000 after buying an additional 1,755 shares during the last quarter. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Bank of America raised its price target to $180 ahead of ServiceNow’s third-quarter results, citing continued demand for AI-related products and services. The revised target signals confidence that AI adoption can support additional growth. Bank of America Boosts ServiceNow Forecast Ahead of Earnings
Positive Sentiment: ServiceNow’s defense and national-security business is being positioned as a major growth driver over the next year. Management highlighted demand for workflow automation, AI, cybersecurity, logistics modernization and digital transformation among military and government agencies. ServiceNow Defense Business Interview
Positive Sentiment: The company and Nvidia launched “Arc,” an AI agent designed to plan tasks and verify its work. The product reinforces ServiceNow’s strategy of embedding governed, enterprise-grade AI into its workflow platform, potentially supporting product adoption and customer spending. ServiceNow and Nvidia Launch Arc
Positive Sentiment: ServiceNow was selected as a preferred idea on CNBC’s “Final Trades,” while Polen Capital highlighted the company’s AI opportunity and revenue-growth prospects. These endorsements add to favorable market sentiment, although they are not substitutes for operating results. ServiceNow on CNBC’s Final Trades
Neutral Sentiment: Investors are focused on ServiceNow’s upcoming third-quarter earnings, with analysts examining subscription growth, current remaining performance obligations, margins and other operating metrics beyond revenue and EPS. Results and guidance could determine whether the recent rally continues. ServiceNow Q3 Performance Estimates
Negative Sentiment: Comparisons with TD SYNNEX frame ServiceNow as a less obvious value investment. NOW’s premium valuation means the stock remains sensitive to an earnings or guidance disappointment, despite its strong growth prospects. SNX vs. NOW Value Comparison

ServiceNow Trading Up 1.5%

Shares of NYSE NOW traded up $2.29 during trading on Friday, hitting $159.29. 11,079,096 shares of the company were exchanged, compared to its average volume of 11,102,899. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. The company has a fifty day moving average price of $137.87 and a 200-day moving average price of $115.39. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $192.97. The firm has a market capitalization of $164.71 billion, a PE ratio of 99.56, a P/E/G ratio of 2.88 and a beta of 0.99.

ServiceNow (NYSE:NOW – Get Free Report) last posted its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion during the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business’s revenue for the quarter was up 24.0% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.81 EPS. As a group, equities research analysts expect that ServiceNow, Inc. will post 2.22 EPS for the current year.

Wall Street Analysts Forecast Growth

Several equities analysts have recently weighed in on NOW shares. Guggenheim reissued a “buy” rating and issued a $175.00 price target (up from $125.00) on shares of ServiceNow in a research note on Friday. Weiss Ratings upgraded shares of ServiceNow from a “hold (c-)” rating to a “hold (c)” rating in a research report on Thursday, October 8th. Barclays reaffirmed an “overweight” rating and set a $160.00 price objective (up from $134.00) on shares of ServiceNow in a research note on Tuesday, October 13th. The Goldman Sachs Group reiterated a “buy” rating on shares of ServiceNow in a report on Monday, August 3rd. Finally, KeyCorp reissued an “underweight” rating on shares of ServiceNow in a research note on Tuesday, July 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $155.10.

Get Our Latest Stock Report on NOW

Insider Activity at ServiceNow

In related news, insider Jacqueline Canney sold 7,847 shares of the stock in a transaction that occurred on Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the completion of the transaction, the insider directly owned 30,042 shares in the company, valued at approximately $4,145,796. This represents a 20.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the sale, the insider directly owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 14,081 shares of company stock worth $1,937,904. Insiders own 0.34% of the company’s stock.

ServiceNow Profile

(Free Report)

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.