Salesforce Inc. $CRM Stock: Farmers & Merchants Investments Inc. Boosts Position

Posted by Stanley Muller on Oct 24th, 2026

Farmers & Merchants Investments Inc. lifted its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 2.7% during the third quarter, HoldingsChannel.com reports. The fund owned 103,283 shares of the CRM provider’s stock after purchasing an additional 2,702 shares during the quarter. Farmers & Merchants Investments Inc.’s holdings in Salesforce were worth $23,711,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds and other institutional investors have also recently bought and sold shares of CRM. BlackRock Inc. acquired a new stake in shares of Salesforce in the second quarter valued at about $11,396,844,000. Arrowstreet Capital Limited Partnership increased its stake in shares of Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Bank of America Corp DE lifted its stake in Salesforce by 28.0% during the first quarter. Bank of America Corp DE now owns 11,724,790 shares of the CRM provider’s stock valued at $2,188,666,000 after purchasing an additional 2,561,923 shares during the last quarter. Legal & General Group Plc acquired a new stake in Salesforce during the 2nd quarter worth about $927,332,000. Finally, Bank of New York Mellon Corp bought a new stake in Salesforce in the second quarter worth approximately $844,928,000. 80.43% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

CRM has been the topic of a number of analyst reports. UBS Group reiterated a “buy” rating on shares of Salesforce in a research report on Friday, September 11th. KeyCorp assumed coverage on Salesforce in a research report on Monday, October 12th. They issued a “sector weight” rating on the stock. Barclays downgraded shares of Salesforce from an “overweight” rating to a “positive” rating in a research report on Monday, October 12th. Susquehanna began coverage on Salesforce in a research note on Wednesday, July 1st. They issued a “neutral” rating on the stock. Finally, TD Cowen assumed coverage on Salesforce in a research report on Monday, October 12th. They set a “buy” rating for the company. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat, Salesforce currently has a consensus rating of “Moderate Buy” and a consensus target price of $278.98.

Get Our Latest Research Report on CRM

Insider Activity at Salesforce

In other news, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director David Blair Kirk acquired 4,176 shares of the firm’s stock in a transaction on Friday, September 18th. The shares were acquired at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is currently owned by corporate insiders.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce’s AI products are reportedly growing at triple-digit rates, while its Agentforce platform and more than $14 billion in annual free cash flow could support profitable expansion. The company’s valuation may look attractive if AI adoption accelerates. Salesforce Is Betting Big on AI. The Payoff Could Be Bigger Than Investors Expect
Positive Sentiment: Cantor Fitzgerald reaffirmed an “Overweight” rating, indicating continued confidence in Salesforce’s growth outlook and AI transition. Salesforce Stock Rating Reaffirmed as Overweight
Positive Sentiment: The $5.66 billion Braze purchase could expand Salesforce’s customer-engagement capabilities and strengthen its push from AI defense toward a broader autonomous-agent strategy. Salesforce’s $5.6B Braze Buyout
Neutral Sentiment: Investor comparisons with Adobe, Arista Networks and Snowflake highlight Salesforce’s CRM leadership, focus on profitable growth and AI-agent pivot, but do not represent new company-specific developments. Salesforce vs. Snowflake
Negative Sentiment: Investors may be concerned that the Braze acquisition’s $5.66 billion price will increase integration risk and pressure near-term returns. Questions about contracts, pricing and customer impact could temper enthusiasm for the deal. Salesforce to Buy Braze for $5.66B

Salesforce Stock Down 0.6%

NYSE CRM opened at $248.79 on Friday. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a 50 day moving average price of $236.30 and a 200-day moving average price of $196.88. The company has a market capitalization of $204.76 billion, a P/E ratio of 22.68, a P/E/G ratio of 1.14 and a beta of 1.26. Salesforce Inc. has a one year low of $146.32 and a one year high of $269.11.

Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. The company had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce’s revenue was up 10.8% compared to the same quarter last year. During the same period last year, the company posted $2.91 earnings per share. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were given a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.7%. Salesforce’s payout ratio is 16.04%.

Salesforce Profile

(Free Report)

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.