Williams-Sonoma (NYSE:WSM) Hits New 12-Month High – What’s Next?

Posted by George Bondi on Oct 22nd, 2026

Williams-Sonoma, Inc. (NYSE:WSM – Get Free Report)’s stock price hit a new 52-week high during trading on Thursday. The company traded as high as $257.17 and last traded at $254.0540, with a volume of 122,607 shares. The stock had previously closed at $253.32.

Analyst Ratings Changes

A number of analysts have recently weighed in on the stock. Telsey Advisory Group set a $260.00 target price on shares of Williams-Sonoma and gave the stock an “outperform” rating in a report on Thursday, August 27th. Bank of America restated a “buy” rating and issued a $261.00 price target (up from $250.00) on shares of Williams-Sonoma in a research note on Monday, August 24th. The Goldman Sachs Group reaffirmed a “buy” rating and set a $261.00 price target (up from $230.00) on shares of Williams-Sonoma in a research report on Tuesday, August 11th. Argus boosted their price target on Williams-Sonoma from $230.00 to $250.00 and gave the company a “buy” rating in a report on Wednesday, September 2nd. Finally, Seaport Research Partners restated a “buy” rating on shares of Williams-Sonoma in a research report on Friday, August 14th. Ten equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company. Based on data from MarketBeat.com, Williams-Sonoma presently has an average rating of “Moderate Buy” and an average price target of $247.94.

Get Our Latest Stock Analysis on WSM

Williams-Sonoma Price Performance

The stock’s fifty day moving average price is $234.27 and its 200 day moving average price is $218.73. The stock has a market capitalization of $30.74 billion, a P/E ratio of 26.71, a PEG ratio of 2.75 and a beta of 1.48.

Williams-Sonoma (NYSE:WSM – Get Free Report) last announced its earnings results on Wednesday, August 26th. The specialty retailer reported $2.10 earnings per share for the quarter, beating the consensus estimate of $2.08 by $0.02. Williams-Sonoma had a net margin of 14.73% and a return on equity of 53.48%. The company had revenue of $1.96 billion during the quarter, compared to the consensus estimate of $1.93 billion. During the same period last year, the firm earned $2.00 earnings per share. Williams-Sonoma’s revenue was up 6.7% compared to the same quarter last year. On average, sell-side analysts expect that Williams-Sonoma, Inc. will post 9.51 earnings per share for the current year.

Williams-Sonoma Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Friday, November 20th. Investors of record on Friday, October 16th will be issued a $0.76 dividend. The ex-dividend date of this dividend is Friday, October 16th. This represents a $3.04 dividend on an annualized basis and a yield of 1.2%. Williams-Sonoma’s dividend payout ratio is presently 31.12%.

Insiders Place Their Bets

In other Williams-Sonoma news, Director Anne A. Finucane sold 794 shares of the company’s stock in a transaction on Friday, October 16th. The shares were sold at an average price of $252.14, for a total transaction of $200,199.16. Following the completion of the transaction, the director directly owned 9,404 shares in the company, valued at approximately $2,371,124.56. This represents a 7.79% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jeffrey Howie sold 3,045 shares of the stock in a transaction on Wednesday, September 16th. The shares were sold at an average price of $220.61, for a total value of $671,757.45. Following the completion of the transaction, the chief financial officer directly owned 34,138 shares of the company’s stock, valued at approximately $7,531,184.18. This represents a 8.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 40,883 shares of company stock valued at $9,117,518. Corporate insiders own 1.10% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in the company. IMG Wealth Management Inc. acquired a new position in Williams-Sonoma in the 2nd quarter valued at about $31,000. Meeder Asset Management Inc. acquired a new stake in Williams-Sonoma during the second quarter worth approximately $35,000. Ballast Advisors LLC purchased a new stake in Williams-Sonoma in the first quarter valued at $30,000. MidFirst Bank acquired a new stake in shares of Williams-Sonoma in the 4th quarter valued at about $30,000. Finally, Millstone Evans Group LLC grew its position in shares of Williams-Sonoma by 229.4% during the first quarter. Millstone Evans Group LLC now owns 168 shares of the specialty retailer’s stock worth $31,000 after acquiring an additional 117 shares during the last quarter. 99.29% of the stock is currently owned by institutional investors and hedge funds.

About Williams-Sonoma

(Get Free Report)

Williams-Sonoma, Inc is a specialty retailer focused on home furnishings, décor, kitchenware and related products. The company operates a portfolio of lifestyle brands, including Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, Rejuvenation and Mark & Graham.

Its products include cookware, tableware, appliances, furniture, bedding, lighting, rugs, home accessories, gifts and personalized merchandise. Williams-Sonoma reaches customers through e-commerce websites, retail stores, catalogs and trade and contract sales, serving both individual consumers and professional customers such as interior designers and hospitality businesses.

Founded in 1956 by Chuck Williams, the company began as a retailer specializing in high-quality French cookware before expanding into a broader home-focused portfolio.