BTIG Research Reaffirms “Buy” Rating for NIKE (NYSE:NKE)

Posted by Brenda Bartman on Oct 22nd, 2026

NIKE (NYSE:NKE – Get Free Report)‘s stock had its “buy” rating reiterated by analysts at BTIG Research in a report issued on Thursday, Marketbeat Ratings reports. They currently have a $50.00 price objective on the footwear maker’s stock. BTIG Research‘s target price points to a potential upside of 30.67% from the stock’s current price.

A number of other equities research analysts have also recently issued reports on NKE. Telsey Advisory Group set a $35.00 price target on shares of NIKE and gave the company a “market perform” rating in a research note on Friday, October 2nd. KeyCorp reissued a “sector weight” rating on shares of NIKE in a report on Friday, October 2nd. Barclays reissued an “overweight” rating and issued a $45.00 price target (up from $37.00) on shares of NIKE in a report on Thursday. Wall Street Zen lowered shares of NIKE from a “hold” rating to a “sell” rating in a report on Saturday, October 3rd. Finally, Rothschild & Co Redburn cut their price target on shares of NIKE from $45.00 to $37.00 and set a “sell” rating for the company in a report on Friday, July 17th. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating, twenty-one have given a Hold rating and eleven have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Reduce” and a consensus price target of $40.93.

View Our Latest Report on NIKE

NIKE Stock Performance

Shares of NYSE:NKE traded up $0.73 during trading on Thursday, hitting $38.26. 28,077,134 shares of the stock traded hands, compared to its average volume of 24,778,572. The company has a quick ratio of 1.39, a current ratio of 2.07 and a debt-to-equity ratio of 0.39. The company has a market cap of $56.83 billion, a price-to-earnings ratio of 18.40, a P/E/G ratio of 4.44 and a beta of 1.09. The company has a fifty day moving average price of $37.19 and a two-hundred day moving average price of $41.31. NIKE has a 52-week low of $31.97 and a 52-week high of $70.44.

NIKE (NYSE:NKE – Get Free Report) last posted its earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share for the quarter, beating the consensus estimate of $0.43 by $0.05. The firm had revenue of $11.21 billion during the quarter, compared to analyst estimates of $11.32 billion. NIKE had a net margin of 6.74% and a return on equity of 15.94%. The business’s quarterly revenue was down 4.3% on a year-over-year basis. During the same period in the previous year, the firm earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, equities analysts predict that NIKE will post 1.22 EPS for the current year.

Insider Buying and Selling at NIKE

In other NIKE news, EVP Philip McCartney sold 2,559 shares of NIKE stock in a transaction on Wednesday, September 9th. The shares were sold at an average price of $37.59, for a total transaction of $96,192.81. Following the sale, the executive vice president owned 78,121 shares of the company’s stock, valued at $2,936,568.39. The trade was a 3.17% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Venkatesh Alagirisamy sold 3,671 shares of NIKE stock in a transaction on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total transaction of $137,992.89. Following the sale, the chief operating officer directly owned 104,862 shares in the company, valued at approximately $3,941,762.58. This trade represents a 3.38% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 14,974 shares of company stock worth $600,126. Company insiders own 1.10% of the company’s stock.

Institutional Investors Weigh In On NIKE

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Scarborough Advisors LLC acquired a new stake in NIKE during the 1st quarter worth $25,000. Meeder Asset Management Inc. boosted its position in shares of NIKE by 108.4% during the 1st quarter. Meeder Asset Management Inc. now owns 548 shares of the footwear maker’s stock valued at $29,000 after acquiring an additional 285 shares during the last quarter. Atlas Wealth LLC acquired a new position in shares of NIKE during the 1st quarter valued at about $31,000. Main Street Group LTD acquired a new position in shares of NIKE during the 1st quarter valued at about $36,000. Finally, Reyes Financial Architecture Inc. purchased a new stake in shares of NIKE in the third quarter valued at about $26,000. Institutional investors and hedge funds own 64.25% of the company’s stock.

Key NIKE News

Here are the key news stories impacting NIKE this week:

Positive Sentiment: NIKE’s fiscal first-quarter earnings beat expectations, with EPS of $0.48 versus the $0.43 consensus estimate. The result is strengthening hopes that the company’s brand and product reset may be beginning to stabilize performance. Nike stock climbs as fiscal first-quarter beat lifts reset hopes
Positive Sentiment: Guggenheim and BTIG Research reaffirmed “buy” ratings and set $50 price targets, implying substantial upside from recent levels. Barclays also raised its target to $45 and said the shares may be near a bottom. Nike stock is climbing Barclays raises Nike price target
Positive Sentiment: Argus Research initiated coverage with a buy rating, adding to the view that NIKE’s depressed valuation could offer recovery potential if wholesale relationships, product innovation and brand momentum improve. Nike gets a buy rating from Argus Research
Neutral Sentiment: UBS maintained a neutral rating, emphasizing that the pace of earnings recovery remains uncertain. The stock’s rebound reflects optimism, but analysts are still waiting for clearer evidence of sustained sales and profit growth. UBS reiterates neutral rating on Nike
Negative Sentiment: NIKE continues to report declining sales, with fiscal 2027 expected to remain challenging. Digital sales and direct-to-consumer performance in Greater China are weakening, while local competitors are taking market share. Nike digital sales slowdown
Negative Sentiment: Restructuring and layoffs are adding near-term pressure and could limit the benefits of the portfolio reset. Although NIKE offers an approximately 4.4% forward dividend yield and a long dividend-growth record, the payout is increasingly dependent on a successful turnaround. Nike restructuring and layoffs

NIKE Company Profile

(Get Free Report)

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.