Palantir Technologies (NASDAQ:PLTR – Get Free Report) and Zeta Global (NYSE:ZETA – Get Free Report) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Profitability
This table compares Palantir Technologies and Zeta Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Palantir Technologies | 49.01% | 30.57% | 25.64% |
| Zeta Global | -0.15% | 5.32% | 3.15% |
Earnings and Valuation
This table compares Palantir Technologies and Zeta Global”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Palantir Technologies | $4.48 billion | 108.31 | $1.63 billion | $1.17 | 172.41 |
| Zeta Global | $1.30 billion | 6.57 | -$31.51 million | ($0.02) | -1,706.95 |
Palantir Technologies has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Palantir Technologies, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
45.6% of Palantir Technologies shares are held by institutional investors. Comparatively, 87.7% of Zeta Global shares are held by institutional investors. 9.5% of Palantir Technologies shares are held by company insiders. Comparatively, 10.7% of Zeta Global shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Palantir Technologies and Zeta Global, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Palantir Technologies | 3 | 10 | 24 | 1 | 2.61 |
| Zeta Global | 1 | 2 | 12 | 0 | 2.73 |
Palantir Technologies currently has a consensus price target of $203.28, suggesting a potential upside of 0.77%. Zeta Global has a consensus price target of $37.06, suggesting a potential upside of 8.56%. Given Zeta Global’s stronger consensus rating and higher probable upside, analysts clearly believe Zeta Global is more favorable than Palantir Technologies.
Risk & Volatility
Palantir Technologies has a beta of 1.6, meaning that its share price is 60% more volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500.
Summary
Palantir Technologies beats Zeta Global on 11 of the 15 factors compared between the two stocks.
About Palantir Technologies
Palantir Technologies, Inc. engages in the business of building and deploying software platforms that serve as the central operating systems for its customers. It operates under the Commercial and Government segments. The Commercial segment focuses on customers working in non-government industries. The Government segment is involved in providing services to customers that are the United States government and non-United States government agencies. The company was founded by Alexander Ceadmon Karp, Peter Andreas Thiel, Stephen Cohen, and Nathan Dale Gettings in 2003 and is headquartered in Denver, CO.
About Zeta Global
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.
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