Hasbro, Inc. (HAS) – What Are Investment Firms Saying About This Stock?

Posted by Stanley Muller on Oct 21st, 2026

Hasbro, Inc. (NASDAQ:HAS – Get Free Report) has earned an average rating of “Moderate Buy” from the sixteen ratings firms that are presently covering the stock, Marketbeat Ratings reports. Three equities research analysts have rated the stock with a hold rating and thirteen have issued a buy rating on the company. The average 1-year target price among analysts that have issued a report on the stock in the last year is $110.64.

A number of research firms recently weighed in on HAS. Roth Capital restated a “buy” rating on shares of Hasbro in a report on Wednesday, July 22nd. Wells Fargo & Company raised their target price on Hasbro from $85.00 to $90.00 and gave the stock an “equal weight” rating in a research report on Thursday, August 20th. Jefferies Financial Group cut their target price on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday, July 16th. BNP Paribas Exane cut their target price on Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a report on Wednesday, July 15th. Finally, Weiss Ratings upgraded Hasbro from a “hold (c+)” rating to a “buy (b-)” rating in a research report on Thursday, October 15th.

View Our Latest Report on HAS

Hasbro Trading Up 11.2%

Shares of NASDAQ HAS opened at $109.52 on Wednesday. The firm has a 50 day moving average price of $92.67 and a two-hundred day moving average price of $90.03. The stock has a market cap of $15.45 billion, a P/E ratio of 19.70, a price-to-earnings-growth ratio of 1.70 and a beta of 0.45. Hasbro has a 52-week low of $69.50 and a 52-week high of $109.81. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66.

Hasbro (NASDAQ:HAS – Get Free Report) last issued its quarterly earnings results on Tuesday, October 20th. The company reported $2.90 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $1.04. The company had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.48 billion. Hasbro had a net margin of 15.97% and a return on equity of 141.11%. Hasbro’s revenue was up 15.0% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.68 earnings per share. As a group, equities analysts forecast that Hasbro will post 6.14 EPS for the current year.

Hasbro Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, December 2nd. Stockholders of record on Wednesday, November 18th will be given a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.6%. The ex-dividend date is Wednesday, November 18th. Hasbro’s dividend payout ratio (DPR) is 50.36%.

Key Headlines Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

Positive Sentiment: Strong earnings and revenue beat: Hasbro reported adjusted earnings of $2.90 per share, well above the $1.86 consensus estimate, while revenue rose 15% year over year to approximately $1.60 billion, exceeding expectations of about $1.48 billion. Net income increased to $394.5 million from $233.2 million a year earlier. Hasbro Reports Third Quarter 2026 Financial Results
Positive Sentiment: Magic: The Gathering drives growth: Quarterly revenue from the trading-card franchise reached a record $616.1 million, up 34% year over year and surpassing $600 million for the first time. Wizards of the Coast and Digital Gaming revenue climbed 31% to $747.2 million, reinforcing the company’s higher-margin growth engine. Hasbro Stock Surges as Magic Sales Top $600 Million
Positive Sentiment: Higher outlook and increased buybacks: Management raised its 2026 constant-currency revenue-growth forecast to 7%–9%, from 5%–7%, alongside improved margin and EBITDA expectations. Hasbro also doubled its stock-repurchase target, potentially supporting per-share earnings and shareholder returns. Hasbro Raises Outlook and Doubles Buyback Target
Positive Sentiment: Dividend maintained: Hasbro declared a quarterly dividend of $0.70 per share, equivalent to $2.80 annually and a yield of approximately 2.6% based on the reported share price. Hasbro Earnings Report
Neutral Sentiment: Broader markets were also stronger during the session, helped by easing oil prices and optimism around potential U.S.-Iran negotiations, which may have provided additional support to risk assets. Stock Market Today
Negative Sentiment: Recent insider-trading data showed sales by several Hasbro executives, with no reported insider purchases during the past six months. This is a potential cautionary signal, although the transactions may reflect personal liquidity or compensation-related activity rather than a change in business outlook.

Insider Activity at Hasbro

In related news, insider Timothy Kilpin sold 20,000 shares of Hasbro stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total value of $1,862,400.00. Following the transaction, the insider directly owned 54,229 shares of the company’s stock, valued at $5,049,804.48. The trade was a 26.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Elizabeth Hamren sold 1,975 shares of the company’s stock in a transaction that occurred on Friday, August 7th. The shares were sold at an average price of $92.84, for a total value of $183,359.00. Following the completion of the sale, the director owned 9,896 shares in the company, valued at $918,744.64. The trade was a 16.64% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 50,472 shares of company stock valued at $4,736,533 over the last ninety days. Insiders own 0.71% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the company. Nisa Investment Advisors LLC grew its stake in shares of Hasbro by 4.7% in the 3rd quarter. Nisa Investment Advisors LLC now owns 19,462 shares of the company’s stock valued at $1,706,000 after buying an additional 875 shares during the period. Robeco Institutional Asset Management B.V. increased its position in Hasbro by 3.5% in the 3rd quarter. Robeco Institutional Asset Management B.V. now owns 737,370 shares of the company’s stock valued at $64,653,000 after buying an additional 25,077 shares in the last quarter. Prime Capital Investment Advisors LLC increased its position in Hasbro by 6.7% in the 3rd quarter. Prime Capital Investment Advisors LLC now owns 2,901 shares of the company’s stock valued at $254,000 after buying an additional 182 shares in the last quarter. CWA Asset Management Group LLC increased its position in Hasbro by 11.2% in the 3rd quarter. CWA Asset Management Group LLC now owns 26,541 shares of the company’s stock valued at $2,327,000 after buying an additional 2,679 shares in the last quarter. Finally, Brown Lisle Cummings Inc. raised its stake in Hasbro by 5.3% during the 3rd quarter. Brown Lisle Cummings Inc. now owns 6,045 shares of the company’s stock worth $530,000 after buying an additional 304 shares during the period. Institutional investors own 91.83% of the company’s stock.

Hasbro Company Profile

(Get Free Report)

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.