ServiceNow, Inc. $NOW Shares Sold by Hyperion Asset Management Ltd

Posted by Stanley Muller on Oct 20th, 2026

Hyperion Asset Management Ltd trimmed its holdings in ServiceNow, Inc. (NYSE:NOW – Free Report) by 14.8% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 234,252 shares of the information technology services provider’s stock after selling 40,694 shares during the quarter. ServiceNow comprises 0.9% of Hyperion Asset Management Ltd’s portfolio, making the stock its 20th largest holding. Hyperion Asset Management Ltd’s holdings in ServiceNow were worth $31,392,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the stock. A. D. Beadell Investment Counsel Inc. boosted its holdings in shares of ServiceNow by 2.9% in the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock valued at $279,000 after acquiring an additional 80 shares in the last quarter. Atwood & Palmer Inc. raised its holdings in shares of ServiceNow by 20.0% in the 2nd quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock worth $60,000 after purchasing an additional 100 shares in the last quarter. Capital Advisors Ltd. LLC lifted its stake in ServiceNow by 25.2% during the first quarter. Capital Advisors Ltd. LLC now owns 516 shares of the information technology services provider’s stock valued at $54,000 after purchasing an additional 104 shares during the last quarter. Cornerstone Financial Management LLC lifted its stake in ServiceNow by 72.8% during the second quarter. Cornerstone Financial Management LLC now owns 254 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 107 shares during the last quarter. Finally, Symphony Financial Ltd. Co. boosted its holdings in ServiceNow by 1.5% during the second quarter. Symphony Financial Ltd. Co. now owns 7,584 shares of the information technology services provider’s stock worth $757,000 after buying an additional 115 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Up 2.8%

Shares of NOW traded up $4.02 during mid-day trading on Tuesday, reaching $149.38. The company’s stock had a trading volume of 5,601,187 shares, compared to its average volume of 21,455,578. The company has a market cap of $154.46 billion, a price-to-earnings ratio of 93.36, a price-to-earnings-growth ratio of 2.61 and a beta of 0.99. The business has a fifty day moving average of $135.56 and a 200 day moving average of $114.01. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $192.97.

ServiceNow (NYSE:NOW – Get Free Report) last issued its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating analysts’ consensus estimates of $0.86 by $0.04. The business had revenue of $3.99 billion for the quarter, compared to the consensus estimate of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%. ServiceNow’s revenue for the quarter was up 24.0% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.81 earnings per share. As a group, analysts forecast that ServiceNow, Inc. will post 2.22 earnings per share for the current fiscal year.

Analysts Set New Price Targets

Several research analysts have issued reports on NOW shares. Morgan Stanley set a $180.00 price target on shares of ServiceNow in a research report on Tuesday, July 21st. TD Cowen increased their price objective on ServiceNow from $140.00 to $165.00 and gave the company a “buy” rating in a research report on Thursday, October 15th. UBS Group set a $165.00 price objective on ServiceNow in a research report on Monday. Wells Fargo & Company reissued an “overweight” rating and set a $190.00 price objective (up from $175.00) on shares of ServiceNow in a research note on Monday, October 12th. Finally, Sanford C. Bernstein restated an “outperform” rating and issued a $266.00 target price on shares of ServiceNow in a report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $152.71.

Read Our Latest Stock Analysis on NOW

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Analyst upgrades and buy recommendations: BMO Capital Markets named ServiceNow a new Top Pick, while a separate Wall Street analysis argued the stock could have as much as 70% upside because the company’s AI business has reached an important milestone. ServiceNow was also selected on CNBC’s “Final Trades.” These 2 software stocks are new Top Picks at BMO ServiceNow Fell 20% Over a Year But This Wall Street Analyst Predicts 70% Gains From Here
Positive Sentiment: AI and sticky-demand positioning: ServiceNow is viewed as a beneficiary of enterprise AI adoption rather than a company threatened by it. Analysts cited the difficulty of replacing its workflow platform and expect upcoming earnings reports to show greater AI monetization. 4 Stocks With Demand So Sticky That the AI Sell-Off Barely Touched Them at All
Positive Sentiment: Expanded healthcare partnership: Simplify Alpha is expanding its partnership with ServiceNow to develop payer-specific AI and workflow solutions for health plans. The deal could broaden ServiceNow’s use cases in claims and other healthcare operations. Simplify Alpha Expands Partnership with ServiceNow to Build Payer-Specific Solutions
Neutral Sentiment: Growth sustainability remains a question: ServiceNow has outperformed significantly, but investors are debating whether it can maintain strong growth at its current scale and valuation. A comparison with Workday showed ServiceNow leading in revenue growth across recent quarters, offering support for the bullish case while highlighting elevated expectations. Can ServiceNow Keep Growing at This Size?
Negative Sentiment: Layoffs create a mixed signal: ServiceNow reportedly cut additional sales jobs in San Diego, marking the company’s third round of layoffs there this year. The reductions could improve efficiency, but may also raise concerns about sales execution and near-term growth momentum.

Insider Buying and Selling

In other ServiceNow news, Director Paul Chamberlain sold 2,700 shares of the firm’s stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total transaction of $365,850.00. Following the completion of the sale, the director directly owned 43,990 shares in the company, valued at approximately $5,960,645. This trade represents a 5.78% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of ServiceNow stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider directly owned 30,042 shares in the company, valued at approximately $4,145,796. This trade represents a 20.71% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 14,081 shares of company stock valued at $1,937,904. Corporate insiders own 0.34% of the company’s stock.

About ServiceNow

(Free Report)

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.