HubSpot, Inc. (HUBS) – What Are Analysts Thinking About This Stock?

Posted by George Bondi on Oct 20th, 2026

HubSpot, Inc. (NYSE:HUBS – Get Free Report) has earned an average recommendation of “Hold” from the thirty-four research firms that are currently covering the firm, Marketbeat.com reports. Two investment analysts have rated the stock with a sell recommendation, twenty have assigned a hold recommendation and twelve have assigned a buy recommendation to the company. The average 12-month price target among brokers that have issued ratings on the stock in the last year is $264.97.

Several analysts recently weighed in on the stock. Capital One Financial set a $206.00 target price on shares of HubSpot and gave the company an “equal weight” rating in a report on Thursday, August 6th. Bank of America reiterated an “underperform” rating and set a $200.00 price target on shares of HubSpot in a report on Thursday, August 6th. Wolfe Research cut shares of HubSpot from an “outperform” rating to a “peer perform” rating in a report on Thursday, August 6th. Piper Sandler downgraded shares of HubSpot from an “overweight” rating to a “neutral” rating and dropped their price objective for the company from $250.00 to $220.00 in a research report on Thursday, August 6th. Finally, The Goldman Sachs Group set a $276.00 price objective on shares of HubSpot in a report on Thursday, August 6th.

View Our Latest Stock Report on HUBS

HubSpot Stock Up 1.6%

Shares of HUBS stock opened at $234.74 on Tuesday. HubSpot has a 52 week low of $169.63 and a 52 week high of $497.96. The firm has a 50 day moving average of $230.47 and a two-hundred day moving average of $217.59. The stock has a market capitalization of $11.71 billion, a PE ratio of 82.95, a P/E/G ratio of 2.38 and a beta of 1.24.

HubSpot (NYSE:HUBS – Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, topping the consensus estimate of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%. The company had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same quarter in the prior year, the business earned $2.19 EPS. HubSpot’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts expect that HubSpot will post 4.63 EPS for the current fiscal year.

Insider Buying and Selling

In other HubSpot news, insider Erika Fisher sold 702 shares of the firm’s stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total value of $165,124.44. Following the sale, the insider directly owned 14,581 shares in the company, valued at $3,429,742.82. This trade represents a 4.59% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Gerald Dischler purchased 925 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were acquired at an average cost of $215.93 per share, with a total value of $199,735.25. Following the completion of the acquisition, the director directly owned 1,940 shares in the company, valued at $418,904.20. The trade was a 91.13% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Over the last quarter, insiders sold 17,702 shares of company stock worth $4,118,814. Corporate insiders own 3.70% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in HUBS. BlackRock Inc. acquired a new stake in shares of HubSpot during the 2nd quarter worth about $631,386,000. Pictet Asset Management Holding SA boosted its holdings in HubSpot by 13.1% in the first quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock valued at $533,993,000 after purchasing an additional 252,604 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its holdings in HubSpot by 352.1% in the first quarter. Arrowstreet Capital Limited Partnership now owns 903,559 shares of the software maker’s stock valued at $220,559,000 after purchasing an additional 703,706 shares in the last quarter. Amundi boosted its holdings in HubSpot by 33.4% in the first quarter. Amundi now owns 586,037 shares of the software maker’s stock valued at $143,052,000 after purchasing an additional 146,871 shares in the last quarter. Finally, Connor Clark & Lunn Investment Management Ltd. purchased a new position in HubSpot in the second quarter valued at approximately $112,671,000. 90.39% of the stock is owned by institutional investors and hedge funds.

HubSpot Company Profile

(Get Free Report)

HubSpot, Inc is a cloud-based customer relationship management (CRM) platform provider serving businesses that want to attract, engage and retain customers. Its platform brings together tools for marketing, sales, customer service, content management, operations and commerce, helping organizations manage customer interactions across the customer lifecycle.

The company’s offerings include marketing automation, email marketing, lead generation, website and content management, sales pipeline and engagement tools, customer support and help-desk capabilities, reporting and analytics, and payment and commerce features.