Viant Technology (NASDAQ:DSP) Rating Lowered to “Hold” at Wall Street Zen

Posted by Brian Himes on Oct 19th, 2026

Viant Technology (NASDAQ:DSP – Get Free Report) was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating in a research note issued on Saturday, Wall Street Zen reports.

A number of other research firms also recently commented on DSP. Weiss Ratings raised Viant Technology from a “hold (c)” rating to a “hold (c+)” rating in a report on Thursday, October 8th. Citizens Jmp boosted their price target on Viant Technology from $16.00 to $17.00 and gave the company a “market outperform” rating in a report on Tuesday, August 11th. DA Davidson upgraded Viant Technology to a “strong-buy” rating in a report on Monday, October 5th. Rosenblatt Securities upped their price target on Viant Technology from $20.00 to $24.00 and gave the company a “buy” rating in a research report on Tuesday, August 11th. Finally, Citigroup restated a “market outperform” rating on shares of Viant Technology in a research note on Tuesday, August 11th. Two analysts have rated the stock with a Strong Buy rating, five have assigned a Buy rating and one has given a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Buy” and an average target price of $18.33.

Get Our Latest Research Report on DSP

Viant Technology Stock Performance

NASDAQ:DSP opened at $12.64 on Friday. The company has a market capitalization of $840.18 million, a price-to-earnings ratio of 40.77 and a beta of 1.11. Viant Technology has a one year low of $8.16 and a one year high of $14.80. The stock has a 50-day simple moving average of $12.68 and a 200 day simple moving average of $11.95.

Insider Buying and Selling at Viant Technology

In related news, CFO Larry Madden sold 20,711 shares of the stock in a transaction dated Tuesday, October 13th. The shares were sold at an average price of $13.14, for a total transaction of $272,142.54. Following the sale, the chief financial officer owned 322,000 shares in the company, valued at $4,231,080. This represents a 6.04% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 82,620 shares of company stock worth $1,050,784. 29.43% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Viant Technology

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Versant Capital Management Inc grew its holdings in shares of Viant Technology by 202.3% during the second quarter. Versant Capital Management Inc now owns 2,772 shares of the company’s stock valued at $35,000 after purchasing an additional 1,855 shares during the last quarter. Meeder Asset Management Inc. acquired a new stake in shares of Viant Technology during the 1st quarter worth approximately $97,000. Hillsdale Investment Management Inc. acquired a new stake in shares of Viant Technology during the 1st quarter worth approximately $320,000. Squarepoint Ops LLC lifted its holdings in shares of Viant Technology by 8.8% in the 2nd quarter. Squarepoint Ops LLC now owns 39,568 shares of the company’s stock worth $501,000 after purchasing an additional 3,207 shares during the last quarter. Finally, Bank of New York Mellon Corp bought a new stake in shares of Viant Technology in the 2nd quarter worth approximately $609,000. 11.38% of the stock is currently owned by institutional investors and hedge funds.

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc is an advertising technology company that provides a cloud-based demand-side platform (DSP) for planning, buying, and measuring digital advertising campaigns. Its platform, Adelphic, enables advertisers and agencies to purchase programmatic media across connected television, streaming video, mobile, desktop, audio, and other digital channels.

The company’s technology is designed to support people-based and omnichannel advertising, allowing customers to use first-party data, audience segmentation, identity solutions, automated media buying, and campaign measurement tools.