Turtle Creek Wealth Advisors LLC boosted its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 59.2% during the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 5,632 shares of the CRM provider’s stock after acquiring an additional 2,095 shares during the period. Turtle Creek Wealth Advisors LLC’s holdings in Salesforce were worth $1,293,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in CRM. Fluent Financial LLC bought a new position in Salesforce in the second quarter valued at approximately $2,265,000. TAM Capital Management Inc. bought a new position in shares of Salesforce during the first quarter worth about $40,945,000. Secured Retirement Advisors LLC bought a new stake in Salesforce in the 1st quarter valued at approximately $1,004,000. Janus Henderson Group PLC boosted its position in Salesforce by 2.5% during the 1st quarter. Janus Henderson Group PLC now owns 127,739 shares of the CRM provider’s stock worth $23,846,000 after acquiring an additional 3,125 shares during the last quarter. Finally, Independent Franchise Partners LLP acquired a new position in Salesforce during the 4th quarter worth approximately $142,521,000. 80.43% of the stock is owned by institutional investors and hedge funds.
Analysts Set New Price Targets
A number of analysts have recently issued reports on the stock. JPMorgan Chase & Co. lifted their price objective on shares of Salesforce from $250.00 to $265.00 and gave the company an “overweight” rating in a report on Thursday, August 27th. Citizens Jmp restated a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a report on Friday, September 18th. KeyCorp assumed coverage on shares of Salesforce in a report on Monday. They set a “sector weight” rating for the company. BMO Capital Markets raised their target price on shares of Salesforce from $250.00 to $285.00 and gave the company an “outperform” rating in a research report on Thursday, September 17th. Finally, Freedom Broker lifted their price target on shares of Salesforce from $230.00 to $295.00 and gave the company a “buy” rating in a research note on Thursday, September 17th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, thirteen have assigned a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $278.12.
Read Our Latest Report on Salesforce
Insiders Place Their Bets
In other Salesforce news, Director David Blair Kirk acquired 4,176 shares of the stock in a transaction dated Friday, September 18th. The stock was purchased at an average cost of $239.33 per share, with a total value of $999,442.08. Following the transaction, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this hyperlink. Also, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 3.50% of the company’s stock.
Salesforce News Summary
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Analyst upgrades support the stock. Salesforce shares gained following recent analyst upgrades, reflecting increased confidence in the company’s earnings outlook and potential for further appreciation. Salesforce Shares Climb on Analyst Upgrade
- Positive Sentiment: AI integration is strengthening Salesforce’s core platform. Harris Oakmark highlighted Salesforce’s ability to integrate AI into its enterprise software, potentially increasing customer value and supporting long-term growth. A separate comparison concluded that Salesforce has stronger earnings-estimate revisions, faster AI growth and a lower valuation than ServiceNow. Salesforce AI Integration Enhances Platform Value Salesforce vs. ServiceNow
- Positive Sentiment: Hunter sales agent gains a data partnership. ZoomInfo’s designation as a flagship data partner for Salesforce’s new Hunter outbound sales agent provides evidence of ecosystem support for Sales Cloud’s AI capabilities. Hunter uses live prospect intelligence to help prioritize accounts and recommend sales actions. ZoomInfo Named a Flagship Data Partner for Hunter
- Neutral Sentiment: Sector sentiment is improving. ServiceNow’s denial of acquisition interest in Decagon helped lift parts of the enterprise-software group, indirectly benefiting Salesforce. However, the development does not materially change Salesforce’s fundamentals. ServiceNow and Salesforce Market Moves
- Negative Sentiment: Investors remain skeptical about AI monetization. Despite strong earnings, the market continues to question whether agentic AI will generate meaningful incremental profit. Salesforce also faces slower reported revenue growth than ServiceNow and must convert AI adoption into measurable expansion. Agentic AI Skepticism
Salesforce Stock Performance
NYSE CRM traded up $8.22 on Thursday, hitting $244.18. 4,536,631 shares of the stock were exchanged, compared to its average volume of 13,553,821. The business’s fifty day moving average is $229.31 and its 200 day moving average is $194.02. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a market capitalization of $200.96 billion, a PE ratio of 22.26, a P/E/G ratio of 1.08 and a beta of 1.26. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84.
Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce’s revenue was up 10.8% on a year-over-year basis. During the same period last year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current fiscal year.
Salesforce Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were issued a $0.44 dividend. The ex-dividend date was Thursday, September 17th. This represents a $1.76 annualized dividend and a yield of 0.7%. Salesforce’s dividend payout ratio is presently 16.04%.
Salesforce Company Profile
Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.
The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.
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