Salesforce Inc. $CRM Stock: HBW Advisory Services LLC Reduces Holdings

Posted by Francis Steltz on Oct 15th, 2026

HBW Advisory Services LLC reduced its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 18.2% during the 3rd quarter, HoldingsChannel reports. The fund owned 11,293 shares of the CRM provider’s stock after selling 2,506 shares during the quarter. HBW Advisory Services LLC’s holdings in Salesforce were worth $2,592,000 as of its most recent SEC filing.

Other institutional investors have also recently bought and sold shares of the company. BlackRock Inc. bought a new position in shares of Salesforce during the 2nd quarter worth approximately $11,396,844,000. Bank of America Corp DE bought a new position in Salesforce in the second quarter valued at $1,914,086,000. Arrowstreet Capital Limited Partnership grew its position in Salesforce by 130.2% in the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after purchasing an additional 7,160,302 shares in the last quarter. Legal & General Group Plc bought a new position in Salesforce in the second quarter valued at $927,332,000. Finally, Bank of New York Mellon Corp acquired a new stake in Salesforce in the 2nd quarter valued at $844,928,000. Institutional investors own 80.43% of the company’s stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Analyst upgrade and AI acquisition support sentiment: Bank of America reportedly issued a rare double upgrade, arguing that Salesforce’s AI offerings could deepen customer dependence on its platform. The bullish call followed Salesforce’s agreement to acquire AI-powered analytics platform Loops, which could strengthen its data and analytics capabilities. Salesforce Gets a Rare BofA Double Upgrade
Positive Sentiment: Technical setup points to additional upside: A weekly bullish reversal, daily double-bottom pattern and potential bullish-flag breakout suggest the post-breakout pullback may be ending, according to technical analysis. Salesforce Price Forecast
Positive Sentiment: Expanded DocuSign partnership adds an AI workflow catalyst: DocuSign’s Intelligent Agreement Management platform will be integrated natively with Salesforce, Agentforce and Slack, potentially increasing the usefulness of Salesforce’s AI agents for revenue teams. DocuSign and Salesforce Launch Intelligent Agreement Management
Neutral Sentiment: Relative valuation looks favorable: One comparison with ServiceNow concluded Salesforce has stronger earnings estimate revisions, faster AI growth and a lower valuation, although investors still need evidence that those advantages will translate into sustained growth. Salesforce vs. ServiceNow
Negative Sentiment: AI monetization remains the key overhang: Despite earnings beats, skeptics question whether agentic AI can materially improve Salesforce’s profits. Reports also highlight AI cannibalization risks and note that many customers have not yet adopted a potentially important upgrade, leaving investors cautious about near-term revenue acceleration. Agentic AI Skepticism

Wall Street Analysts Forecast Growth

CRM has been the topic of several analyst reports. Freedom Broker boosted their price target on shares of Salesforce from $230.00 to $295.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. KeyCorp assumed coverage on shares of Salesforce in a research note on Monday. They set a “sector weight” rating for the company. The Goldman Sachs Group restated a “buy” rating on shares of Salesforce in a research note on Thursday, August 27th. Wolfe Research upgraded shares of Salesforce from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 27th. Finally, Barclays downgraded Salesforce from an “overweight” rating to a “positive” rating in a research note on Monday. Three investment analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, thirteen have issued a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $278.12.

Read Our Latest Analysis on CRM

Salesforce Stock Performance

CRM opened at $235.95 on Thursday. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The firm has a market cap of $194.19 billion, a P/E ratio of 21.51, a price-to-earnings-growth ratio of 1.08 and a beta of 1.26. The business’s fifty day moving average is $229.31 and its 200-day moving average is $194.02.

Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, beating the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion during the quarter, compared to analysts’ expectations of $11.33 billion. During the same period in the previous year, the company earned $2.91 EPS. The business’s revenue for the quarter was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Sell-side analysts expect that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were paid a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 annualized dividend and a yield of 0.7%. Salesforce’s payout ratio is presently 16.04%.

Insider Activity

In related news, Director David Blair Kirk bought 4,176 shares of the company’s stock in a transaction dated Friday, September 18th. The stock was purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the acquisition, the director owned 18,748 shares of the company’s stock, valued at $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Craig Conway sold 4,500 shares of the firm’s stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is currently owned by insiders.

About Salesforce

(Free Report)

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.