Apple (NASDAQ:AAPL) Price Target Raised to $360.00

Posted by Francis Steltz on Oct 15th, 2026

Apple (NASDAQ:AAPL – Free Report) had its price target raised by JPMorgan Chase & Co. from $340.00 to $360.00 in a research note released on Monday morning,Benzinga reports. The firm currently has an overweight rating on the iPhone maker’s stock.

Several other research firms also recently commented on AAPL. Arete Research increased their target price on Apple from $305.00 to $335.00 and gave the company a “buy” rating in a research report on Wednesday, June 24th. Moffett Nathanson restated a “neutral” rating and set a $304.00 price target (up from $270.00) on shares of Apple in a report on Tuesday, September 8th. DZ Bank cut Apple from a “buy” rating to a “hold” rating and set a $310.00 price target on the stock. in a report on Tuesday, August 4th. The Goldman Sachs Group assumed coverage on Apple in a research note on Monday, August 17th. They issued a “buy” rating for the company. Finally, Loop Capital set a $380.00 price objective on shares of Apple in a report on Friday, September 18th. One analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $340.39.

Read Our Latest Stock Report on AAPL

Apple Stock Up 0.5%

Shares of AAPL opened at $342.96 on Monday. Apple has a 52 week low of $243.42 and a 52 week high of $348.15. The stock has a market capitalization of $5.01 trillion, a price-to-earnings ratio of 39.64, a PEG ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a fifty day moving average of $324.64 and a 200-day moving average of $305.24.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the business posted $1.57 EPS. As a group, sell-side analysts anticipate that Apple will post 8.75 earnings per share for the current fiscal year.

Apple Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Insider Buying and Selling

In other Apple news, insider Timothy D. Cook sold 191,753 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at approximately $1,086,837,377.28. The trade was a 5.55% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president owned 136,810 shares in the company, valued at $45,615,190.20. This trade represents a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 279,383 shares of company stock valued at $92,912,517 in the last quarter. 0.06% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Apple

A number of hedge funds have recently made changes to their positions in the stock. Avenir Tech Ltd bought a new position in Apple during the 2nd quarter valued at $29,000. Ironwood Wealth Management Inc. bought a new stake in shares of Apple in the 3rd quarter worth $34,000. Longfellow Investment Management Co. LLC purchased a new stake in shares of Apple in the second quarter valued at about $30,000. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the fourth quarter valued at about $41,000. Finally, ABS Investment Management LLC purchased a new stake in shares of Apple in the second quarter valued at about $376,168,000. 67.73% of the stock is currently owned by institutional investors.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s $299 HomeView smart-home hub, along with new cameras, a doorbell, smart lock, thermostat and updated Apple TV and HomePod products, gives the company new hardware and ecosystem expansion opportunities. Analysts also see potential for recurring iCloud+ and other Services revenue. Apple releases HomeView smart home hub with screen as showcase for Siri AI
Positive Sentiment: Apple reportedly plans to launch Apple Intelligence in mainland China in December, potentially improving access to AI features in a strategically important market. Apple to Release AI Platform in Mainland China
Positive Sentiment: Apple benefited from news that GlobalFoundries will build two New York fabs with up to $21 billion in U.S.-Japan funding. Apple is expected to source chips from the expanded domestic capacity, supporting supply-chain diversification. GlobalFoundries Secures $21B for New York Fabs
Positive Sentiment: Investor optimism was reinforced by Apple’s market value reclaiming the $5 trillion milestone, while analyst Dan Ives suggested a stronger AI strategy could support a $400 price target. Apple reaches new highs ahead of iPhone Duo preorders
Neutral Sentiment: Apple’s iPhone Duo preorders begin October 16. Strong demand could provide a near-term catalyst, but reports of shorter iPhone 18 Pro delivery windows and reduced supplier production have raised questions about demand.
Neutral Sentiment: Analysts estimate that a paid, more capable Siri could eventually generate substantial Services revenue, but Apple has not announced pricing or a launch date for expanded AI access.
Negative Sentiment: OpenAI alleges that a former employee who joined Apple transferred more than 100 confidential files concerning an unreleased device. The case could create legal, reputational and product-development risks, although there is no indication Apple used the information. OpenAI alleges former employee took device files to Apple
Negative Sentiment: Gene Munster warned Apple could lose the AI platform battle if users become loyal to rival assistants such as Meta’s Muse or Grok. Critics also questioned whether HomeView meaningfully addresses Apple’s AI shortcomings.
Negative Sentiment: With Apple trading near record levels at a rich valuation, investors are concerned that slower growth, margin pressure and uncertain iPhone demand may limit further upside.

About Apple

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Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.