A number of research firms have changed their ratings and price targets for Planet Fitness (NYSE: PLNT):
- 10/13/2026 – Planet Fitness had its “overweight” rating reaffirmed by KeyCorp.
- 10/9/2026 – Planet Fitness had its “buy” rating reaffirmed by UBS Group AG.
- 10/5/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $65.00 to $60.00. They now have an “outperform” rating on the stock.
- 10/5/2026 – Planet Fitness had its price target lowered by Robert W. Baird from $72.00 to $60.00. They now have an “outperform” rating on the stock.
- 9/25/2026 – Planet Fitness had its “overweight” rating reaffirmed by UBS Group AG.
- 9/18/2026 – Planet Fitness had its “overweight” rating reaffirmed by KeyCorp.
- 9/14/2026 – Planet Fitness had its “sell (d+)” rating reaffirmed by Weiss Ratings.
- 8/18/2026 – Planet Fitness had its price target raised by Morgan Stanley from $47.00 to $51.00. They now have an “equal weight” rating on the stock.
Insider Activity at Planet Fitness
In related news, COO William Bode sold 7,000 shares of the firm’s stock in a transaction on Monday, September 14th. The stock was sold at an average price of $51.22, for a total value of $358,540.00. Following the completion of the sale, the chief operating officer owned 32,939 shares of the company’s stock, valued at $1,687,135.58. This trade represents a 17.53% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Christopher Tanco purchased 2,328 shares of the business’s stock in a transaction that occurred on Monday, September 14th. The stock was bought at an average price of $51.23 per share, for a total transaction of $119,263.44. Following the acquisition, the director owned 2,328 shares of the company’s stock, valued at $119,263.44. This represents a ∞ increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 0.90% of the stock is owned by corporate insiders.
Planet Fitness clubs typically offer cardiovascular and strength-training equipment, free weights, locker rooms, fitness training and other member amenities. The company also provides digital fitness content and tools through its mobile app and online platforms.
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