Betterware de Mexico SAPI de C (NYSE:BWMX – Get Free Report) and Honest (NASDAQ:HNST – Get Free Report) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.
Earnings & Valuation
This table compares Betterware de Mexico SAPI de C and Honest”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Betterware de Mexico SAPI de C | $744.00 million | 0.87 | $55.37 million | $1.83 | 8.92 |
| Honest | $371.32 million | 1.54 | -$15.69 million | ($0.11) | -47.18 |
Profitability
This table compares Betterware de Mexico SAPI de C and Honest’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Betterware de Mexico SAPI de C | 8.35% | 77.89% | 11.28% |
| Honest | -3.56% | 4.31% | 3.33% |
Risk and Volatility
Betterware de Mexico SAPI de C has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500. Comparatively, Honest has a beta of 2.32, suggesting that its share price is 132% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and price targets for Betterware de Mexico SAPI de C and Honest, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Betterware de Mexico SAPI de C | 0 | 2 | 0 | 1 | 2.67 |
| Honest | 1 | 5 | 2 | 1 | 2.33 |
Honest has a consensus target price of $4.84, suggesting a potential downside of 6.74%. Given Honest’s higher probable upside, analysts clearly believe Honest is more favorable than Betterware de Mexico SAPI de C.
Institutional & Insider Ownership
12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
Betterware de Mexico SAPI de C beats Honest on 8 of the 14 factors compared between the two stocks.
About Betterware de Mexico SAPI de C
Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.
About Honest
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.
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