Barclays Forecasts Strong Price Appreciation for Zebra Technologies (NASDAQ:ZBRA) Stock

Posted by Brian Himes on Oct 12th, 2026

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) had its price objective raised by stock analysts at Barclays from $410.00 to $416.00 in a report issued on Monday, Benzinga reports. The brokerage currently has an “overweight” rating on the industrial products company’s stock. Barclays‘s price objective suggests a potential upside of 7.67% from the stock’s current price.

ZBRA has been the subject of a number of other reports. Zacks Research downgraded shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research note on Monday, October 5th. Needham & Company LLC raised their target price on Zebra Technologies from $410.00 to $435.00 and gave the company a “buy” rating in a research note on Tuesday, September 15th. BNP Paribas Exane restated an “outperform” rating and set a $455.00 price target (up from $370.00) on shares of Zebra Technologies in a research report on Wednesday, August 5th. Wall Street Zen upgraded Zebra Technologies from a “hold” rating to a “buy” rating in a report on Sunday, June 28th. Finally, KeyCorp increased their price objective on Zebra Technologies from $305.00 to $430.00 and gave the stock an “overweight” rating in a report on Wednesday, August 5th. Ten research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $385.50.

Read Our Latest Stock Analysis on ZBRA

Zebra Technologies Trading Down 0.2%

Shares of ZBRA stock traded down $0.81 during mid-day trading on Monday, reaching $386.37. The stock had a trading volume of 298,064 shares, compared to its average volume of 799,001. The stock’s 50-day moving average price is $362.98 and its two-hundred day moving average price is $284.41. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $390.80. The firm has a market capitalization of $18.40 billion, a PE ratio of 35.32 and a beta of 1.58. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last issued its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The business had revenue of $1.56 billion for the quarter, compared to the consensus estimate of $1.50 billion. During the same period in the previous year, the firm earned $3.61 EPS. The company’s quarterly revenue was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Equities analysts expect that Zebra Technologies will post 18.07 earnings per share for the current fiscal year.

Insider Activity at Zebra Technologies

In other Zebra Technologies news, Director Linda Connly sold 500 shares of Zebra Technologies stock in a transaction on Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the transaction, the director owned 3,708 shares in the company, valued at approximately $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Michael Cho sold 3,500 shares of the business’s stock in a transaction on Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the completion of the sale, the insider directly owned 5,170 shares in the company, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Corporate insiders own 0.91% of the company’s stock.

Hedge Funds Weigh In On Zebra Technologies

Institutional investors and hedge funds have recently modified their holdings of the stock. Parkside Financial Bank & Trust grew its holdings in shares of Zebra Technologies by 33.7% in the second quarter. Parkside Financial Bank & Trust now owns 222 shares of the industrial products company’s stock worth $58,000 after acquiring an additional 56 shares during the period. Steph & Co. lifted its holdings in Zebra Technologies by 123.8% in the first quarter. Steph & Co. now owns 423 shares of the industrial products company’s stock valued at $88,000 after acquiring an additional 234 shares during the period. Integrated Wealth Concepts LLC bought a new position in Zebra Technologies in the second quarter valued at about $115,000. Parallel Advisors LLC lifted its holdings in Zebra Technologies by 16.4% in the first quarter. Parallel Advisors LLC now owns 531 shares of the industrial products company’s stock valued at $111,000 after acquiring an additional 75 shares during the period. Finally, Blue Trust Inc. boosted its position in Zebra Technologies by 477.2% in the first quarter. Blue Trust Inc. now owns 583 shares of the industrial products company’s stock worth $122,000 after purchasing an additional 482 shares during the last quarter. 91.03% of the stock is currently owned by institutional investors.

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.