Insider Selling: Cricut (NASDAQ:CRCT) CEO Sells $390,000.00 in Stock

Posted by Brian Himes on Oct 8th, 2026

Cricut, Inc. (NASDAQ:CRCT – Get Free Report) CEO Ashish Arora sold 60,000 shares of the firm’s stock in a transaction on Thursday, October 1st. The shares were sold at an average price of $6.50, for a total value of $390,000.00. Following the sale, the chief executive officer directly owned 5,208,740 shares in the company, valued at approximately $33,856,810. This trade represents a 1.14% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

On Monday, October 5th, Ashish Arora sold 60,000 shares of Cricut stock. The stock was sold at an average price of $6.43, for a total value of $385,800.00.
On Thursday, September 17th, Ashish Arora sold 60,000 shares of Cricut stock. The stock was sold at an average price of $5.68, for a total value of $340,800.00.
On Tuesday, September 15th, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.62, for a total value of $337,200.00.
On Friday, September 4th, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.61, for a total value of $336,600.00.
On Wednesday, September 2nd, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.79, for a total value of $347,400.00.
On Wednesday, August 19th, Ashish Arora sold 60,000 shares of Cricut stock. The stock was sold at an average price of $5.48, for a total value of $328,800.00.
On Monday, August 17th, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.60, for a total value of $336,000.00.
On Wednesday, August 5th, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.98, for a total value of $358,800.00.
On Monday, August 3rd, Ashish Arora sold 60,000 shares of Cricut stock. The shares were sold at an average price of $4.77, for a total transaction of $286,200.00.

Cricut Price Performance

NASDAQ:CRCT opened at $6.36 on Thursday. The firm’s 50 day simple moving average is $5.76 and its 200 day simple moving average is $4.81. Cricut, Inc. has a one year low of $3.73 and a one year high of $6.66. The company has a market cap of $1.33 billion, a PE ratio of 14.79 and a beta of 0.25.

Cricut (NASDAQ:CRCT – Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.06 by $0.13. The firm had revenue of $156.28 million during the quarter, compared to analysts’ expectations of $159.95 million. Cricut had a net margin of 12.71% and a return on equity of 24.57%. Equities research analysts expect that Cricut, Inc. will post 0.32 EPS for the current year.

Hedge Funds Weigh In On Cricut

A number of hedge funds have recently bought and sold shares of CRCT. Caitong International Asset Management Co. Ltd boosted its position in shares of Cricut by 57,811.1% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock valued at $26,000 after purchasing an additional 5,203 shares in the last quarter. Royal Bank of Canada lifted its stake in Cricut by 265.0% in the first quarter. Royal Bank of Canada now owns 8,165 shares of the company’s stock valued at $30,000 after buying an additional 5,928 shares during the period. E6 Portfolios LLC bought a new position in shares of Cricut during the 4th quarter worth approximately $75,000. AXQ Capital LP acquired a new stake in shares of Cricut during the 2nd quarter worth approximately $74,000. Finally, Diversified Trust Co bought a new stake in shares of Cricut in the 1st quarter valued at $67,000. Institutional investors own 19.60% of the company’s stock.

Wall Street Analyst Weigh In

Several brokerages recently issued reports on CRCT. The Goldman Sachs Group began coverage on Cricut in a research report on Wednesday, August 19th. They set a “sell” rating and a $4.50 target price for the company. Zacks Research lowered Cricut from a “strong-buy” rating to a “hold” rating in a research report on Monday. Morgan Stanley reissued an “underweight” rating and issued a $3.70 price target on shares of Cricut in a research note on Wednesday, August 5th. Finally, Weiss Ratings raised Cricut from a “hold (c-)” rating to a “hold (c)” rating in a research note on Thursday, August 6th. Two research analysts have rated the stock with a Hold rating and four have issued a Sell rating to the company. Based on data from MarketBeat.com, Cricut currently has an average rating of “Strong Sell” and a consensus target price of $4.07.

View Our Latest Analysis on CRCT

About Cricut

(Get Free Report)

Cricut, Inc develops and sells digital crafting technology that enables users to design, make and personalize projects. Its ecosystem includes connected cutting, heat-press, engraving and other crafting machines, along with the company’s Design Space software, which allows users to create projects, prepare designs and operate compatible devices.

The company also offers a broad selection of consumable materials and accessories, including vinyl, iron-on materials, paper, specialty fabrics, cutting tools, replacement components and related crafting supplies.