Wayfair (NYSE:W) CTO Sells $715,260.00 in Stock

Posted by Francis Steltz on Oct 8th, 2026

Wayfair Inc. (NYSE:W – Get Free Report) CTO Fiona Tan sold 7,000 shares of the stock in a transaction that occurred on Thursday, October 1st. The stock was sold at an average price of $102.18, for a total value of $715,260.00. Following the sale, the chief technology officer directly owned 204,698 shares of the company’s stock, valued at approximately $20,916,041.64. The trade was a 3.31% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Wayfair Stock Performance

Shares of W stock opened at $104.59 on Thursday. Wayfair Inc. has a 52 week low of $55.60 and a 52 week high of $119.98. The company’s 50 day moving average price is $101.54 and its two-hundred day moving average price is $86.08. The company has a market capitalization of $13.81 billion, a P/E ratio of -42.52, a price-to-earnings-growth ratio of 3.79 and a beta of 3.02.

Wayfair (NYSE:W – Get Free Report) last issued its quarterly earnings data on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.90 by $0.05. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The company had revenue of $3.52 billion during the quarter, compared to the consensus estimate of $3.47 billion. During the same quarter in the prior year, the firm earned $0.87 earnings per share. The firm’s revenue was up 7.5% compared to the same quarter last year. Analysts forecast that Wayfair Inc. will post 0.93 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several analysts have issued reports on W shares. JPMorgan Chase & Co. lifted their price target on Wayfair from $105.00 to $108.00 and gave the company an “overweight” rating in a research note on Tuesday, July 28th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $120.00 price objective on shares of Wayfair in a research report on Wednesday, August 5th. Wedbush increased their price objective on Wayfair from $85.00 to $125.00 and gave the stock a “neutral” rating in a report on Wednesday, August 5th. Royal Bank Of Canada increased their price objective on Wayfair from $78.00 to $92.00 and gave the stock a “sector perform” rating in a report on Wednesday, August 5th. Finally, Piper Sandler reissued an “overweight” rating and issued a $133.00 target price on shares of Wayfair in a research report on Wednesday, September 30th. Two equities research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, Wayfair currently has an average rating of “Moderate Buy” and a consensus price target of $120.89.

Get Our Latest Stock Analysis on Wayfair

Institutional Investors Weigh In On Wayfair

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. WINTON GROUP Ltd bought a new stake in Wayfair during the second quarter worth about $3,207,000. Assenagon Asset Management S.A. grew its stake in Wayfair by 42.2% in the second quarter. Assenagon Asset Management S.A. now owns 818,591 shares of the company’s stock valued at $75,654,000 after purchasing an additional 242,791 shares in the last quarter. VIRGINIA RETIREMENT SYSTEMS ET Al bought a new position in Wayfair in the second quarter valued at approximately $2,001,000. Dockside LLC acquired a new position in shares of Wayfair during the 4th quarter worth approximately $1,990,000. Finally, Baird Financial Group Inc. acquired a new position in shares of Wayfair during the 2nd quarter worth approximately $16,362,000. 89.67% of the stock is currently owned by institutional investors and hedge funds.

More Wayfair News

Here are the key news stories impacting Wayfair this week:

Positive Sentiment: Wayfair expanded its partnership with Klarna, offering eligible U.S. customers always-on 0% APR financing for up to six months across Wayfair, Joss & Main, AllModern and Birch Lane. Canadian customers will also gain access to Klarna’s broader flexible-payment options, potentially improving conversion and affordability for large-ticket purchases. Wayfair and Klarna partnership
Positive Sentiment: Piper reportedly set a $133 price target for W, providing an upbeat signal relative to recent trading levels. The target reflects optimism that easier payment options and improving home-goods demand can support Wayfair’s growth. Piper price target for Wayfair
Positive Sentiment: Wayfair’s “5 Days of Deals” promotion, featuring discounts of up to 60%, is receiving broad media exposure. Featured products such as furniture, a futon, a sofa and home organizers could increase traffic and order volume during the high-profile shopping period. Wayfair 5 Days of Deals promotion
Neutral Sentiment: Insiders Fiona Tan and Jon Blotner sold shares under pre-arranged Rule 10b5-1 plans to cover tax withholding tied to equity awards. The transactions modestly reduce insider ownership but do not necessarily indicate concerns about Wayfair’s outlook. Wayfair insider share sales
Negative Sentiment: The aggressive promotions may weigh on gross margins if higher sales volumes do not offset lower prices. The articles offer no evidence yet of the campaign’s financial impact.

Wayfair Company Profile

(Get Free Report)

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.