Rhodes Investment Advisors Inc. ADV increased its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 80.4% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 24,067 shares of the Internet television network’s stock after acquiring an additional 10,723 shares during the quarter. Rhodes Investment Advisors Inc. ADV’s holdings in Netflix were worth $1,675,000 at the end of the most recent quarter.
Several other large investors have also added to or reduced their stakes in NFLX. Wealth Enhancement Trust Services Inc. boosted its holdings in Netflix by 4.7% in the 3rd quarter. Wealth Enhancement Trust Services Inc. now owns 38,583 shares of the Internet television network’s stock worth $2,685,000 after buying an additional 1,747 shares during the period. S.E.E.D. Planning Group LLC purchased a new position in shares of Netflix in the third quarter valued at about $1,171,000. MRA Advisory Group boosted its stake in shares of Netflix by 162.8% in the third quarter. MRA Advisory Group now owns 7,863 shares of the Internet television network’s stock worth $547,000 after acquiring an additional 4,871 shares during the period. PFW Advisors LLC grew its position in shares of Netflix by 6.1% during the third quarter. PFW Advisors LLC now owns 3,683 shares of the Internet television network’s stock worth $256,000 after purchasing an additional 212 shares in the last quarter. Finally, Strong Retirement Solutions LLC raised its stake in Netflix by 13.1% during the 3rd quarter. Strong Retirement Solutions LLC now owns 18,591 shares of the Internet television network’s stock valued at $1,294,000 after purchasing an additional 2,158 shares during the period. Hedge funds and other institutional investors own 80.93% of the company’s stock.
Insiders Place Their Bets
In related news, Director Richard Barton sold 720 shares of the company’s stock in a transaction dated Thursday, September 10th. The shares were sold at an average price of $75.27, for a total value of $54,194.40. Following the completion of the sale, the director directly owned 2,460 shares of the company’s stock, valued at $185,164.20. This represents a 22.64% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore Sarandos sold 27,312 shares of the stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $73.35, for a total transaction of $2,003,335.20. Following the transaction, the chief executive officer owned 178,954 shares in the company, valued at approximately $13,126,275.90. This represents a 13.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders sold 179,045 shares of company stock worth $13,132,194. 1.24% of the stock is owned by company insiders.
Netflix Trading Up 1.5%
Netflix (NASDAQ:NFLX – Get Free Report) last announced its earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The business had revenue of $12.56 billion during the quarter, compared to analyst estimates of $12.58 billion. During the same quarter in the previous year, the business earned $0.72 earnings per share. The company’s revenue for the quarter was up 13.4% compared to the same quarter last year. On average, analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.
Analyst Ratings Changes
A number of brokerages have issued reports on NFLX. KeyCorp reaffirmed an “overweight” rating and set a $92.00 price objective (down from $115.00) on shares of Netflix in a report on Monday, July 13th. The Goldman Sachs Group restated a “buy” rating and set a $90.00 target price on shares of Netflix in a research report on Tuesday. Citigroup reiterated a “market perform” rating on shares of Netflix in a report on Monday, August 17th. New Street Research increased their price objective on shares of Netflix from $96.00 to $102.00 and gave the company a “neutral” rating in a report on Friday, July 17th. Finally, Bank of America reduced their target price on Netflix from $125.00 to $105.00 and set a “buy” rating on the stock in a report on Friday, July 17th. Four research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, fifteen have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, Netflix currently has an average rating of “Moderate Buy” and an average price target of $94.94.
Read Our Latest Research Report on Netflix
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: The completed Paramount-Warner Bros. Discovery merger creates a much larger competitor, but its estimated $80 billion debt load, substantial interest expense and expected integration costs could give Netflix a relative advantage. The new Skydance entity is targeting billions in cost savings and plans to combine Paramount+ and HBO Max, but it must first prove that streaming profits can offset declining linear-TV revenue. Skydance Just Became a Media Giant—With an $80 Billion Debt Load
- Positive Sentiment: Disney is licensing titles including “Percy Jackson” and “Ice Age” to Netflix, reinforcing Netflix’s distribution reach and highlighting its stronger cash-flow and margin profile compared with heavily indebted traditional media companies. Disney Is Opening the Door to Netflix—and Changing the Streaming Playbook
- Positive Sentiment: Proposed federal legislation could provide a 20% to 30% tax credit for qualifying U.S.-based film and television production, potentially lowering Netflix’s content costs if enacted. However, the bill is only proposed and would apply to productions beginning after 2026.
- Neutral Sentiment: Analyst views are divided: BMO sees significant upside, while Wells Fargo expects further downside. The disagreement reflects uncertainty over Netflix’s long-term growth and whether its valuation adequately compensates investors for that risk. NFLX Price Predictions 2027
- Negative Sentiment: Netflix’s second-quarter revenue rose 13.4% to $12.56 billion, but growth is expected to slow to roughly 11.7% in the third quarter. Investors are concerned that Netflix has entered a more mature phase, limiting the pace of future revenue expansion. 1 Number That Might Explain Why Netflix Stock Is Down
- Negative Sentiment: Content spending and live-sports rights costs are increasing, potentially constraining margin expansion because sports may generate limited viewing hours relative to their expense. Fierce streaming competition and a still-premium valuation are adding to the reasons some analysts recommend avoiding the stock for now. Netflix Stock Plunges 26.8% Year to Date
About Netflix
Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that operates a subscription-based streaming service. It offers a broad range of television series, films, documentaries, and other programming, including original productions developed under the Netflix brand and licensed content from third-party studios.
The company also provides advertising-supported viewing options in some markets and has expanded into related entertainment categories, including mobile and cloud-based games, live programming, and consumer products associated with selected titles.
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