Harley-Davidson, Inc. $HOG Stock Sold by RVW Wealth LLC

Posted by Francis Steltz on Oct 6th, 2026

RVW Wealth LLC cut its position in Harley-Davidson, Inc. (NYSE:HOG – Free Report) by 36.0% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 386,789 shares of the company’s stock after selling 217,263 shares during the quarter. RVW Wealth LLC owned 0.37% of Harley-Davidson worth $9,449,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds have also recently modified their holdings of the company. State of Michigan Retirement System boosted its holdings in Harley-Davidson by 1.8% during the 1st quarter. State of Michigan Retirement System now owns 28,461 shares of the company’s stock valued at $575,000 after acquiring an additional 500 shares during the period. CX Institutional increased its stake in Harley-Davidson by 62.4% during the third quarter. CX Institutional now owns 1,445 shares of the company’s stock worth $35,000 after purchasing an additional 555 shares during the period. Oregon Public Employees Retirement Fund lifted its position in shares of Harley-Davidson by 2.5% during the first quarter. Oregon Public Employees Retirement Fund now owns 24,251 shares of the company’s stock worth $490,000 after purchasing an additional 600 shares in the last quarter. Versant Capital Management Inc boosted its stake in shares of Harley-Davidson by 40.1% in the third quarter. Versant Capital Management Inc now owns 2,282 shares of the company’s stock valued at $56,000 after purchasing an additional 653 shares during the period. Finally, Syon Capital LLC boosted its stake in shares of Harley-Davidson by 4.2% in the second quarter. Syon Capital LLC now owns 16,333 shares of the company’s stock valued at $400,000 after purchasing an additional 657 shares during the period. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Analysts Set New Price Targets

Several brokerages recently weighed in on HOG. Loop Capital raised shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 target price on the stock in a research note on Monday, July 20th. Robert W. Baird boosted their price target on shares of Harley-Davidson from $28.00 to $30.00 and gave the stock a “neutral” rating in a research note on Friday, July 24th. Morgan Stanley upped their price objective on Harley-Davidson from $15.00 to $17.00 and gave the stock an “underweight” rating in a research report on Tuesday, July 28th. Evercore upgraded Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 price objective on the stock in a research note on Monday. Finally, Wall Street Zen lowered Harley-Davidson from a “hold” rating to a “sell” rating in a report on Sunday, September 27th. One equities research analyst has rated the stock with a Strong Buy rating, six have given a Buy rating, four have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, Harley-Davidson presently has a consensus rating of “Hold” and an average target price of $28.20.

Read Our Latest Stock Analysis on Harley-Davidson

Harley-Davidson Stock Up 2.6%

NYSE:HOG traded up $0.69 during mid-day trading on Tuesday, hitting $26.88. The stock had a trading volume of 2,265,089 shares, compared to its average volume of 2,912,619. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $28.86. The stock has a 50-day simple moving average of $26.59 and a two-hundred day simple moving average of $24.79. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. The company has a market capitalization of $2.80 billion, a PE ratio of 16.49, a PEG ratio of 8.07 and a beta of 1.30.

Harley-Davidson (NYSE:HOG – Get Free Report) last posted its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The company had revenue of $1.23 billion during the quarter, compared to analysts’ expectations of $1.17 billion. During the same quarter in the previous year, the business posted $0.88 EPS. The firm’s revenue was down 5.9% on a year-over-year basis. On average, equities research analysts anticipate that Harley-Davidson, Inc. will post 0.56 EPS for the current year.

Harley-Davidson Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 15th were issued a $0.1875 dividend. This represents a $0.75 annualized dividend and a yield of 2.8%. The ex-dividend date of this dividend was Tuesday, September 15th. Harley-Davidson’s dividend payout ratio is 46.01%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Daniel Nova purchased 40,000 shares of the firm’s stock in a transaction on Friday, July 31st. The stock was bought at an average cost of $24.57 per share, with a total value of $982,800.00. Following the acquisition, the director directly owned 47,605 shares of the company’s stock, valued at approximately $1,169,654.85. This represents a 525.97% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CFO Jonathan Root sold 1,559 shares of the company’s stock in a transaction dated Thursday, October 1st. The stock was sold at an average price of $24.43, for a total value of $38,086.37. Following the transaction, the chief financial officer directly owned 24,733 shares of the company’s stock, valued at approximately $604,227.19. This represents a 5.93% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have purchased 57,500 shares of company stock valued at $1,439,550 and have sold 4,667 shares valued at $119,423. Corporate insiders own 0.97% of the company’s stock.

Trending Headlines about Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

Positive Sentiment: Citigroup upgraded HOG to Buy from Neutral and raised its price target to $33 from $31. Citi cited improving retail sales and dealer sentiment, describing Harley-Davidson as a potential “multi-year retail growth story.” Citigroup upgrades Harley-Davidson to Buy from Neutral
Positive Sentiment: The analyst upgrade has fueled broader interest in HOG, with Citi arguing that Harley-Davidson’s recent struggles may be giving way to a recovery. The returning Sportster model was identified as another possible catalyst for demand and brand momentum. Citi says buy Harley-Davidson stock
Positive Sentiment: The upgrade comes ahead of Harley-Davidson’s third-quarter results, giving investors a more optimistic framework for evaluating upcoming sales and profitability trends. Citi’s new target indicates potential upside if retail improvements continue. Harley-Davidson jumps as Citi sees multi-year retail growth
Neutral Sentiment: CFO Jonathan Root sold 1,559 shares worth approximately $38,000 under a pre-arranged Rule 10b5-1 trading plan. Because the sale was planned and represents a relatively small portion of his remaining holdings, it is unlikely to materially change the investment case. Harley-Davidson CFO Form 4 filing

Harley-Davidson Profile

(Free Report)

Harley-Davidson, Inc is a motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, the company designs, manufactures and sells heavyweight motorcycles known for their cruiser, touring and adventure-touring models, as well as related parts, accessories, apparel and merchandise.

The company markets its products under the Harley-Davidson brand through a network of independent dealers and company-operated retail locations. Its offerings serve customers in the United States and international markets across Europe, Asia-Pacific, Canada and other regions.

Harley-Davidson also provides motorcycle financing and insurance-related services through Harley-Davidson Financial Services.