Mattel, Inc. (NASDAQ:MAT) Receives Average Rating of “Hold” from Analysts

Posted by George Bondi on Oct 6th, 2026

Mattel, Inc. (NASDAQ:MAT – Get Free Report) has been assigned an average rating of “Hold” from the fourteen ratings firms that are covering the stock, MarketBeat Ratings reports. Three investment analysts have rated the stock with a sell recommendation, five have assigned a hold recommendation, five have given a buy recommendation and one has given a strong buy recommendation to the company. The average 12 month price target among brokerages that have updated their coverage on the stock in the last year is $17.80.

Several research analysts have recently issued reports on MAT shares. UBS Group reiterated a “buy” rating on shares of Mattel in a report on Thursday. Citigroup cut their target price on Mattel from $16.00 to $15.00 and set a “neutral” rating for the company in a research report on Friday, July 10th. Argus reaffirmed a “buy” rating and set a $22.00 price target on shares of Mattel in a research note on Tuesday, August 25th. Roth Capital lowered their price target on Mattel from $16.00 to $15.00 and set a “neutral” rating on the stock in a research report on Tuesday, July 14th. Finally, The Goldman Sachs Group downgraded Mattel from a “neutral” rating to a “sell” rating and dropped their price objective for the stock from $15.00 to $12.00 in a research note on Thursday, July 9th.

Read Our Latest Stock Report on MAT

Insider Transactions at Mattel

In related news, EVP Roberto Isaias sold 39,083 shares of Mattel stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $15.02, for a total transaction of $587,026.66. Following the transaction, the executive vice president directly owned 144,390 shares of the company’s stock, valued at $2,168,737.80. The trade was a 21.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. 1.90% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Mattel

Institutional investors and hedge funds have recently bought and sold shares of the business. SJS Investment Consulting Inc. raised its holdings in shares of Mattel by 2,959.6% in the 1st quarter. SJS Investment Consulting Inc. now owns 1,744 shares of the company’s stock worth $25,000 after purchasing an additional 1,687 shares in the last quarter. Integrated Wealth Concepts LLC bought a new stake in Mattel during the second quarter worth approximately $37,000. Global Retirement Partners LLC acquired a new position in Mattel in the second quarter worth approximately $38,000. Rakuten Securities Inc. acquired a new position in Mattel in the second quarter worth approximately $42,000. Finally, State of Wyoming bought a new position in shares of Mattel in the second quarter valued at $67,000. 97.15% of the stock is owned by institutional investors and hedge funds.

Mattel Stock Performance

MAT stock opened at $16.05 on Thursday. The company has a 50-day simple moving average of $14.38 and a 200 day simple moving average of $14.44. The company has a market capitalization of $4.59 billion, a P/E ratio of 11.80, a PEG ratio of 1.68 and a beta of 0.70. The company has a quick ratio of 1.26, a current ratio of 1.90 and a debt-to-equity ratio of 1.17. Mattel has a fifty-two week low of $12.40 and a fifty-two week high of $22.48.

Mattel (NASDAQ:MAT – Get Free Report) last released its earnings results on Tuesday, August 4th. The company reported $0.01 EPS for the quarter, missing the consensus estimate of $0.04 by ($0.03). Mattel had a net margin of 7.79% and a return on equity of 16.20%. The company had revenue of $1.13 billion for the quarter, compared to analyst estimates of $1.10 billion. During the same period in the previous year, the business posted $0.19 EPS. The firm’s quarterly revenue was up 10.5% on a year-over-year basis. Mattel has set its FY 2026 guidance at 1.270-1.390 EPS. Sell-side analysts predict that Mattel will post 1.31 earnings per share for the current fiscal year.

Mattel News Roundup

Here are the key news stories impacting Mattel this week:

Positive Sentiment: Activist investor pushes for a sale: Ariel Investments, which owns approximately 5.4% of Mattel, said the company’s shares remain significantly undervalued as a standalone public company and urged management to consider a sale or other strategic alternatives. A potential transaction could create a takeover premium and is likely the main reason for the stock’s strength. Mattel faces growing shareholder pressure to consider a sale
Positive Sentiment: Expansion of branded attractions: Mattel is developing its first indoor water park in Nebraska, featuring Barbie, Hot Wheels and UNO attractions. The project supports the company’s strategy of monetizing its intellectual property beyond traditional toys, although the financial impact will likely develop over time. Mattel is Opening Its First Indoor Water Park
Neutral Sentiment: Hot Wheels real-world competition planned: Mattel is launching a live competition tied to the Hot Wheels brand. The event could strengthen consumer engagement and generate licensing or media opportunities, but the near-term revenue contribution is uncertain. Mattel Launching Real-Life Competition Hot Wheels
Negative Sentiment: Turnaround and governance concerns: Reports described Ariel’s campaign as reflecting frustration that Mattel’s turnaround has stalled. Separately, incoming CEO Roger Lynch is reportedly receiving a $10.6 million signing bonus, which could draw scrutiny from shareholders focused on costs and executive compensation. Mattel’s new CEO gets a $10.6 million bonus

Mattel Company Profile

(Get Free Report)

Mattel, Inc (NASDAQ:MAT) is a global toy and entertainment company that designs, manufactures and markets a broad portfolio of toys, games and related consumer products. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, Matchbox, UNO, MEGA, Masters of the Universe and Magic 8 Ball.

The company develops products across categories such as dolls, vehicles, preschool toys, building sets, games and outdoor play. Mattel also extends its brands through entertainment content, digital gaming, consumer products, live experiences and licensing partnerships.

Founded in 1945, Mattel serves consumers in markets around the world through retail, e-commerce and other distribution channels.