Kennon Green & Company LLC Makes New $5.54 Million Investment in Salesforce Inc. $CRM

Posted by Brian Himes on Oct 5th, 2026

Kennon Green & Company LLC acquired a new stake in Salesforce Inc. (NYSE:CRM – Free Report) during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 24,147 shares of the CRM provider’s stock, valued at approximately $5,543,000. Salesforce accounts for approximately 4.4% of Kennon Green & Company LLC’s holdings, making the stock its 10th biggest holding.

Other large investors also recently bought and sold shares of the company. Adelphi Trust Co lifted its holdings in shares of Salesforce by 2.4% in the 3rd quarter. Adelphi Trust Co now owns 3,903 shares of the CRM provider’s stock valued at $896,000 after buying an additional 93 shares during the period. Eastern Bank grew its holdings in Salesforce by 5.5% during the third quarter. Eastern Bank now owns 6,213 shares of the CRM provider’s stock worth $1,426,000 after acquiring an additional 324 shares during the period. Polaris Financial Partners purchased a new position in Salesforce in the third quarter worth $40,000. CX Institutional raised its position in Salesforce by 0.9% in the third quarter. CX Institutional now owns 52,240 shares of the CRM provider’s stock worth $11,993,000 after acquiring an additional 458 shares in the last quarter. Finally, Versant Capital Management Inc lifted its holdings in Salesforce by 2.8% in the third quarter. Versant Capital Management Inc now owns 2,746 shares of the CRM provider’s stock valued at $630,000 after acquiring an additional 76 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Wall Street Analysts Forecast Growth

Several brokerages have commented on CRM. Citigroup restated a “market outperform” rating on shares of Salesforce in a research report on Friday, September 18th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Salesforce in a report on Thursday, August 27th. Needham & Company LLC reiterated a “buy” rating on shares of Salesforce in a research note on Thursday, September 17th. BMO Capital Markets boosted their price objective on shares of Salesforce from $250.00 to $285.00 and gave the stock an “outperform” rating in a report on Thursday, September 17th. Finally, Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a research report on Monday, September 21st. Three equities research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $275.14.

Read Our Latest Report on CRM

Insiders Place Their Bets

In related news, Director David Blair Kirk acquired 4,176 shares of the company’s stock in a transaction that occurred on Friday, September 18th. The stock was purchased at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the transaction, the director owned 18,748 shares in the company, valued at $4,486,958.84. This trade represents a 28.66% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 3.50% of the company’s stock.

Salesforce Price Performance

Shares of NYSE CRM traded down $5.07 on Monday, hitting $229.62. The company’s stock had a trading volume of 6,364,290 shares, compared to its average volume of 13,852,532. The stock has a 50 day moving average of $222.02 and a 200-day moving average of $191.78. The company has a market capitalization of $188.98 billion, a price-to-earnings ratio of 20.93, a price-to-earnings-growth ratio of 1.07 and a beta of 1.26. Salesforce Inc. has a 12-month low of $146.32 and a 12-month high of $269.11. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84.

Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The business had revenue of $11.35 billion during the quarter, compared to analysts’ expectations of $11.33 billion. During the same period last year, the company posted $2.91 EPS. The company’s revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, research analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th will be given a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, September 17th. This represents a $1.76 annualized dividend and a yield of 0.8%. Salesforce’s dividend payout ratio (DPR) is presently 16.04%.

Salesforce Profile

(Free Report)

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.