Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,559 Shares of Stock

Posted by Geri Gentry on Oct 5th, 2026

Harley-Davidson, Inc. (NYSE:HOG – Get Free Report) CFO Jonathan Root sold 1,559 shares of the business’s stock in a transaction on Thursday, October 1st. The shares were sold at an average price of $24.43, for a total transaction of $38,086.37. Following the completion of the transaction, the chief financial officer owned 24,733 shares in the company, valued at approximately $604,227.19. The trade was a 5.93% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Trading Up 6.5%

HOG traded up $1.59 during trading on Monday, reaching $26.14. 3,703,125 shares of the stock traded hands, compared to its average volume of 2,916,016. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. The stock’s 50-day moving average is $26.56 and its 200 day moving average is $24.73. Harley-Davidson, Inc. has a 12 month low of $17.09 and a 12 month high of $28.86. The stock has a market capitalization of $2.72 billion, a PE ratio of 16.04, a P/E/G ratio of 8.07 and a beta of 1.30.

Harley-Davidson (NYSE:HOG – Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The firm had revenue of $1.23 billion during the quarter, compared to analyst estimates of $1.17 billion. During the same period last year, the company posted $0.88 EPS. The business’s quarterly revenue was down 5.9% on a year-over-year basis. Equities analysts anticipate that Harley-Davidson, Inc. will post 0.56 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 15th were issued a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. The ex-dividend date was Tuesday, September 15th. Harley-Davidson’s dividend payout ratio is presently 46.01%.

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on HOG. Citigroup upgraded shares of Harley-Davidson from a “neutral” rating to a “buy” rating and lifted their price objective for the company from $31.00 to $33.00 in a research note on Monday. Wall Street Zen cut shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research report on Sunday, September 27th. Robert W. Baird raised their target price on Harley-Davidson from $28.00 to $30.00 and gave the company a “neutral” rating in a research note on Friday, July 24th. Evercore raised Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 target price for the company in a research report on Monday. Finally, UBS Group upped their price target on Harley-Davidson from $26.00 to $28.00 and gave the stock a “neutral” rating in a research note on Wednesday, September 2nd. One investment analyst has rated the stock with a Strong Buy rating, six have given a Buy rating, four have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $28.20.

Get Our Latest Analysis on HOG

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in HOG. BlackRock Inc. bought a new stake in Harley-Davidson during the 2nd quarter worth approximately $249,395,000. Donald Smith & CO. Inc. purchased a new position in shares of Harley-Davidson during the second quarter valued at approximately $226,966,000. Bank of America Corp DE bought a new stake in Harley-Davidson during the second quarter worth $45,065,000. Aegis Financial Corp bought a new stake in Harley-Davidson during the first quarter worth $27,681,000. Finally, Norges Bank purchased a new stake in Harley-Davidson in the 4th quarter valued at $25,766,000. 85.10% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

(Get Free Report)

Harley-Davidson, Inc is a motorcycle manufacturer headquartered in Milwaukee, Wisconsin. Founded in 1903, the company designs, manufactures and sells heavyweight motorcycles known for their cruiser, touring and adventure-touring models, as well as related parts, accessories, apparel and merchandise.

The company markets its products under the Harley-Davidson brand through a network of independent dealers and company-operated retail locations. Its offerings serve customers in the United States and international markets across Europe, Asia-Pacific, Canada and other regions.

Harley-Davidson also provides motorcycle financing and insurance-related services through Harley-Davidson Financial Services.