ServiceNow (NYSE:NOW) Stock Jumps 1.3% – Still a Buy?

Posted by Stanley Muller on Oct 5th, 2026

Shares of ServiceNow, Inc. (NYSE:NOW – Get Free Report) shot up 1.3% on Monday. The company traded as high as $137.90 and last traded at $136.1420. 7,094,521 shares changed hands during trading, a decline of 68% from the average session volume of 22,062,381 shares. The stock had previously closed at $134.38.

Analysts Set New Price Targets

NOW has been the subject of several recent research reports. CLSA initiated coverage on ServiceNow in a report on Monday, July 20th. They issued an “underperform” rating and a $72.00 price target for the company. TD Cowen reissued a “buy” rating and set a $140.00 price objective on shares of ServiceNow in a report on Monday, August 17th. Truist Financial boosted their price objective on ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a research report on Thursday, July 9th. Morgan Stanley set a $180.00 target price on ServiceNow in a research note on Tuesday, July 21st. Finally, Needham & Company LLC raised their target price on ServiceNow from $115.00 to $155.00 and gave the stock a “buy” rating in a research report on Friday, September 11th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and a consensus target price of $147.00.

View Our Latest Stock Report on ServiceNow

ServiceNow Stock Up 1.3%

The company has a market capitalization of $140.77 billion, a price-to-earnings ratio of 85.09, a P/E/G ratio of 2.47 and a beta of 0.99. The business has a fifty day simple moving average of $130.08 and a two-hundred day simple moving average of $111.46. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW – Get Free Report) last issued its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The business had revenue of $3.99 billion during the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.ServiceNow’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same period in the prior year, the firm posted $0.81 EPS. Equities analysts expect that ServiceNow, Inc. will post 2.22 EPS for the current year.

Insider Activity

In other news, insider Paul Fipps sold 2,034 shares of the company’s stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $147.87, for a total value of $300,767.58. Following the sale, the insider owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This represents a 10.00% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Jacqueline Canney sold 7,847 shares of ServiceNow stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the transaction, the insider directly owned 30,042 shares of the company’s stock, valued at $4,145,796. This represents a 20.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 14,081 shares of company stock worth $1,937,904. Corporate insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of large investors have recently bought and sold shares of NOW. BlackRock Inc. acquired a new position in ServiceNow in the second quarter worth $9,536,615,000. State Street Corp increased its stake in shares of ServiceNow by 406.6% in the fourth quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider’s stock valued at $7,337,280,000 after buying an additional 38,441,898 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC increased its stake in shares of ServiceNow by 417.0% in the fourth quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 14,004,910 shares of the information technology services provider’s stock valued at $2,145,412,000 after buying an additional 11,295,806 shares in the last quarter. Capital International Investors raised its holdings in shares of ServiceNow by 396.0% in the fourth quarter. Capital International Investors now owns 10,393,373 shares of the information technology services provider’s stock valued at $1,592,310,000 after buying an additional 8,297,818 shares during the last quarter. Finally, Nuveen LLC raised its holdings in shares of ServiceNow by 342.6% in the fourth quarter. Nuveen LLC now owns 9,530,753 shares of the information technology services provider’s stock valued at $1,460,016,000 after buying an additional 7,377,244 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

About ServiceNow

(Get Free Report)

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.