Saga (LON:SAGA) Sets New 12-Month High Following Analyst Upgrade

Posted by Stanley Muller on Oct 2nd, 2026

Saga plc (LON:SAGA – Get Free Report) hit a new 52-week high on Wednesday after Deutsche Bank Aktiengesellschaft raised their price target on the stock from GBX 795 to GBX 855. Deutsche Bank Aktiengesellschaft currently has a buy rating on the stock. Saga traded as high as GBX 769 and last traded at GBX 767.13, with a volume of 19086664 shares changing hands. The stock had previously closed at GBX 641.

Separately, Berenberg Bank boosted their price objective on Saga from GBX 1,025 to GBX 1,130 and gave the company a “buy” rating in a research report on Wednesday. Two research analysts have rated the stock with a Buy rating, Based on data from MarketBeat, Saga presently has an average rating of “Buy” and an average price target of GBX 992.50.

Check Out Our Latest Research Report on SAGA

Insider Transactions at Saga

In other news, insider Mark Watkins bought 276 shares of the company’s stock in a transaction dated Wednesday, July 15th. The stock was bought at an average cost of GBX 652 per share, for a total transaction of £1,799.52. Also, insider Mike Hazell bought 276 shares of the business’s stock in a transaction that occurred on Wednesday, July 15th. The stock was acquired at an average cost of GBX 652 per share, for a total transaction of £1,799.52. Corporate insiders own 30.38% of the company’s stock.

More Saga News

Here are the key news stories impacting Saga this week:

Positive Sentiment: Profit outlook raised: Saga said insurance premiums declined 4.8%, but it increased its annual profit forecast, suggesting improved profitability from its turnaround strategy. Saga insurance premiums fall 4.8%, raises annual profit outlook
Positive Sentiment: Strong cruise performance: Robust demand for cruises and holidays among over-50s customers is contributing to expectations of a significant annual profit increase. Saga delivers strong cruise interim performance outlook
Positive Sentiment: Turnaround gaining traction: Coverage of Saga’s results indicates the company is ahead of its growth plans, with its restructuring and focus on insurance and travel beginning to produce financial benefits. Saga’s turnaround starts paying for itself
Positive Sentiment: Analyst confidence improved: Deutsche Bank raised its price target from 795p to 855p and assigned a “buy” rating. Berenberg separately lifted its target from 1,025p to 1,130p, also maintaining a “buy” rating. Saga stock price target raised at Deutsche Bank
Neutral Sentiment: Saga reported quarterly EPS of 20.50p, but it still recorded a negative net margin of 1.53% and negative return on equity of 15.72%, showing that the recovery remains incomplete.
Negative Sentiment: The 4.8% decline in insurance premiums and Saga’s substantial debt burden remain risks, while the stock’s high price-to-earnings ratio leaves it vulnerable if profit improvements disappoint.

Saga Stock Down 0.8%

The company’s fifty day simple moving average is GBX 658.33 and its 200 day simple moving average is GBX 601.07. The firm has a market capitalization of £1.14 billion, a P/E ratio of 325.42, a price-to-earnings-growth ratio of 1.22 and a beta of 2.02. The company has a current ratio of 0.91, a quick ratio of 0.67 and a debt-to-equity ratio of 503.16.

Saga (LON:SAGA – Get Free Report) last released its quarterly earnings results on Wednesday, September 30th. The company reported GBX 20.50 earnings per share (EPS) for the quarter. Saga had a net margin of 3.25% and a return on equity of 23.50%. Research analysts expect that Saga plc will post 34.7826087 EPS for the current year.