Zebra Technologies Corporation (NASDAQ:ZBRA) Stock Has Consensus Target Price of $383.08

Posted by Stanley Muller on Oct 1st, 2026

Zebra Technologies Corporation (NASDAQ:ZBRA – Get Free Report) has been assigned a consensus rating of “Moderate Buy” from the thirteen ratings firms that are currently covering the firm, Marketbeat reports. Three research analysts have rated the stock with a hold recommendation, nine have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 1 year target price among brokerages that have issued a report on the stock in the last year is $383.08.

Several equities research analysts have recently commented on ZBRA shares. UBS Group reissued a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, August 5th. Citigroup raised their price target on shares of Zebra Technologies from $306.00 to $396.00 and gave the company a “neutral” rating in a research report on Wednesday, August 5th. Morgan Stanley set a $360.00 price target on Zebra Technologies in a research note on Wednesday, August 5th. Weiss Ratings raised Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Finally, Truist Financial raised their target price on Zebra Technologies from $296.00 to $355.00 and gave the company a “hold” rating in a report on Wednesday, August 5th.

Get Our Latest Stock Analysis on ZBRA

Zebra Technologies Stock Performance

NASDAQ ZBRA opened at $373.31 on Friday. The company has a market cap of $17.78 billion, a P/E ratio of 34.15 and a beta of 1.60. The company has a fifty day simple moving average of $348.24 and a 200 day simple moving average of $275.76. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. Zebra Technologies has a 12-month low of $199.05 and a 12-month high of $386.23.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, topping the consensus estimate of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The firm had revenue of $1.56 billion for the quarter, compared to the consensus estimate of $1.50 billion. During the same quarter in the prior year, the company posted $3.61 earnings per share. The business’s revenue was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Sell-side analysts predict that Zebra Technologies will post 17.22 earnings per share for the current fiscal year.

Insiders Place Their Bets

In related news, Director Linda Connly sold 500 shares of the stock in a transaction on Monday, August 10th. The stock was sold at an average price of $377.68, for a total value of $188,840.00. Following the completion of the sale, the director directly owned 3,708 shares of the company’s stock, valued at approximately $1,400,437.44. This represents a 11.88% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, insider Michael Cho sold 3,500 shares of the firm’s stock in a transaction on Friday, August 7th. The shares were sold at an average price of $375.20, for a total value of $1,313,200.00. Following the transaction, the insider owned 5,170 shares in the company, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.91% of the company’s stock.

Hedge Funds Weigh In On Zebra Technologies

Institutional investors have recently modified their holdings of the business. Norges Bank bought a new position in Zebra Technologies during the fourth quarter valued at about $134,505,000. Focus Partners Wealth raised its position in Zebra Technologies by 2,635.4% in the fourth quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock worth $132,575,000 after acquiring an additional 523,605 shares during the period. Swedbank AB boosted its stake in Zebra Technologies by 958.0% in the first quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after acquiring an additional 378,400 shares during the last quarter. Arrowstreet Capital Limited Partnership grew its position in shares of Zebra Technologies by 111.6% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company’s stock valued at $104,671,000 after acquiring an additional 264,015 shares during the period. Finally, Renaissance Technologies LLC grew its position in shares of Zebra Technologies by 415.3% during the 1st quarter. Renaissance Technologies LLC now owns 288,311 shares of the industrial products company’s stock valued at $60,280,000 after acquiring an additional 232,360 shares during the period. 91.03% of the stock is owned by institutional investors.

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.