Reborn Coffee (NASDAQ:REBN – Get Free Report) and Bally’s (NYSE:BALY – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.
Analyst Ratings
This is a summary of recent ratings and recommmendations for Reborn Coffee and Bally’s, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Reborn Coffee | 1 | 0 | 0 | 0 | 1.00 |
| Bally’s | 2 | 3 | 0 | 0 | 1.60 |
Bally’s has a consensus price target of $11.75, indicating a potential downside of 15.67%. Given Bally’s’ stronger consensus rating and higher possible upside, analysts clearly believe Bally’s is more favorable than Reborn Coffee.
Insider & Institutional Ownership
Risk & Volatility
Reborn Coffee has a beta of 1.95, meaning that its stock price is 95% more volatile than the S&P 500. Comparatively, Bally’s has a beta of 1.76, meaning that its stock price is 76% more volatile than the S&P 500.
Earnings and Valuation
This table compares Reborn Coffee and Bally’s”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Reborn Coffee | $16.10 million | 0.66 | -$9.14 million | ($0.44) | -2.82 |
| Bally’s | $2.45 billion | 0.29 | -$701.10 million | ($6.80) | -2.05 |
Reborn Coffee has higher earnings, but lower revenue than Bally’s. Reborn Coffee is trading at a lower price-to-earnings ratio than Bally’s, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Reborn Coffee and Bally’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Reborn Coffee | -37.56% | -354.56% | -42.27% |
| Bally’s | -25.83% | -40.97% | -7.66% |
Summary
Bally’s beats Reborn Coffee on 9 of the 13 factors compared between the two stocks.
About Reborn Coffee
Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, and pour over packs. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is headquartered in Brea, California.
About Bally’s
Bally’s Corp. is a global casino-entertainment company with a portfolio of casinos and resorts and online gaming businesses. It operates through the following segments: Casinos & Resorts, International Interactive, and North America Interactive. The Casinos & Resorts segment consists of the company’s casino and resort properties, a horse racetrack, and a golf course. The International Interactive segment includes the European and Asian operations of Gamesys, a business-to-consumer iCasino operator. The North America Interactive segment covers a portfolio of sports betting, iGaming, and free-to-play gaming brands such as Bally’s Interactive, SportCaller, and Live at the Bike, and the North American operations of Gamesys. The company was founded on March 1, 2004 and is headquartered in Providence, RI.
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